Asking for Patient Reviews – Pitfalls and Strategies
Choosing a healthcare provider is no simple task, and before making a decision about a physician, 77% of patients turn to online reviews. They go through search results, analyze healthcare…
Healthcare Marketing’s New Reality: Every Dollar Must Lead to an Appointment
The rules have changed for healthcare marketing leaders. What used to be measured in impressions and engagement rates is now…
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Power of Social Media for Healthcare Organizations
Social media has become an integral part of many healthcare organizations’ marketing strategies. Across the United States, over 99 percent of hospitals have an active Facebook page and an increasing…
Negative Online Reviews in Healthcare
In the past year, over 98% of consumers used online reviews to find information about a local business before visiting. At the same time, 71% of them relied on customer…
Which Doctor Review Sites Matter the Most?
The stats about today’s healthcare consumerism are clear: 71% of consumers use online reviews as the very first step in finding a new provider and 50% of consumers are more…
Local Search Dominance for Medical Groups
These days, everyone uses Google for everything — from finding the tastiest local pizza joint to choosing a trusted healthcare provider. And let’s be honest, most of us don’t scroll…
Google Maps and Apple Maps in Healthcare
What do you do when you’re searching for a new restaurant to try, need a quick route to the nearest gas station, or looking for a local healthcare provider? Most…
Local Services Ads (LSAs) in Healthcare
As a healthcare provider, you understand the ongoing necessity of enhancing your online visibility. Maybe your website is showing up organically in the search results, and maybe your Google Business…
Healthcare Coming of Age: Embracing the Technology Ecosystem
Almost everything we do these days has undergone a digital transformation. From banking to fitness tracking, we provide and consume data at every turn. Still, while data is being combined…
Facebook Recommendations for Healthcare Providers
Did you know that Facebook remains the most used social platform worldwide, boasting a staggering 2.93 billion monthly users? With an overwhelming majority of people actively engaging on this platform,…
Changing Reputation Management with Apple Business Connect
As a healthcare provider, establishing a robust online presence is crucial not only for showcasing your expertise but also for managing your reputation effectively. While Google Business Profile (GBP) has…
How to Respond to Negative Patient Reviews
Responding to online reviews in today’s digital environment isn’t optional — it’s a must, especially in healthcare. Patients expect to find information about healthcare providers online and want to share…
