Newsletter June 2020

THE JUNE ISSUE
FEATURED FEATURE
Do you know about this SocialClimb feature?

Reports

If you aren’t measuring the results of your marketing efforts, you’re taking a gamble with your money. Our platform sifts through all the data, aggregates the numbers, and summarizes the results. With a few simple clicks, you can schedule the reports you need for meetings, analysis, and strategic planning.

Our 9 reports give you the insight to keep your management team and your physicians up to date. We’ll deliver them where you want, at the time you’ve chosen, and in the format that works best for you.

  • Provider Report Card

  • Executive Report

  • Marketing Report Card

  • Negative Word Report

  • Recovery Report

  • Survey Summary Report

  • Location Report Card

  • Provider Impact Report

  • Location Impact Report

Read Marketing Metrics for Medical Practices to get an overview of each of our reports.

INDUSTRY TRENDS AND UPDATES
Google Game Changers Healthcare Marketers Need to Know
Google currently controls online search, with 92% of the traffic globally. As a healthcare marketer, you need to understand the lay of the land and play Google’s game to succeed with your digital marketing efforts. For example, they are stacking the top of the Search Engine Results Pages (SERPs) with ads, GMB listings, and answer boxes, so organic search results are getting buried.

The good news is that if you know what you’re doing, you can dominate the market. And our system and platform are set up for you to succeed.

Read more.

Google has shaped consumer behavior. And that just makes your job as a healthcare marketer that much easier.”
10 New SocialClimb Features for 2020, So Far!
While we’re talking about making sure you’ve got all the reports you need, take a look at the 10 new features we’ve added just this year. We’re continually working to make your automated patient acquisition process better.Read more.

Our AI Technology Will Identify and Attract Your Best Patients

The predictive analytics tools we introduced to you last month are changing the game for many of our customers. To refresh your memory, we’ve integrated the same big data into our systems that hospitals use to target their patient acquisition.

One of the most frequent questions we’ve been asked about our predictive analytics over the last month is, “Where does the data come from?”

Thank you for asking.

​​​​​​Our relationship with a data aggregator gives us access to data points on millions of consumers in the U.S. We use these variables to inform models that predict specific health concerns at identifiable risk levels.Read more.

“Ensure your health system has a plan in place for managing your data. It can also be beneficial to utilize reporting dashboards that consolidate ROI metrics in one place, making presentation to the C-suite much simpler.”

5 Must-Know Health Care Marketing Metrics to Prove ROI

This article from Medium highlights several metrics important to the healthcare industry, starting with patient acquisition costs. It’s all too easy to get caught up in numbers that don’t impact your bottom line. Focusing on metrics that move the needle will prove your value and help you plan your course of action.

Read more.

PRESENTING DR. MITCH
Harness the power of patient feedback to improve your practice with SocialClimb. Watch now.
KEEP UP WITH SOCIALCLIMB
Upcoming Events

Several upcoming events have been cancelled or changed due to the COVID-19 pandemic. The list below represents most current information that we have on upcoming events.

ASHVILLE ORTHOFORUM MEETING 2020

Moved to September and combined with Atlantic OrthoForum Meeting (see below).

The following events are still scheduled as of today:

WESTERN ORTHOFORUM MEETING 2020

August 27 29, 2020
Half Moon Bay, California

SHSMED 2020 CONNECTIONS

September 13 16, 2020
Chicago, Illinois

ASHVILLE ORTHOFORUM AND ATLANTIC ORTHOFORUM MEETING 2020
September 24 26, 2020
Nashville, Tennessee

REYNOLDS ORTHOFORUM MEETING 2020
October 1 3, 2020
Austin, Texas

THERAPY SERVICES MEETING 2020
October 15 17, 2020
San Antonio, Texas

RIT HEALTHCARE EXECUTIVE SUMMIT
October 15 16, 2020
Avon, Colorado

ORTHOASC AND ORTHOHOSPITAL EVENTS 2020
November 4 5, 2020
Chicago, Illinois

ORTHOCONNECT CONFERENCE 2020
November 6 7, 2020
Chicago, Illinois

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