Newsletter March 2020

November newsletter draft

 
 
THE MARCH ISSUE
We hope all is well with you during the COVID-19 pandemic. If there is anything we can do to lighten your load during this critical time, please reach out to us.
 
FEATURED FEATURE
Do you know about this new SocialClimb feature?
GMB Listings
Are your Google My Business (GMB) listings updated with information about the coronavirus (COVID-19) and your medical practice? Read Is COVID-19 Affecting Your Medical Practice? to stay informed on suggested updates you should consider making.  Update your GMB listing

Speaking of your GMB listings, according to a BrightLocal survey published this year, the most valuable local marketing service for 2020 is GMB optimization. Your GMB listings need to be visible to search engines so medical consumers can see all those great reviews you’ve been collecting. 

 

Our extensive listing management and optimization tools will help your physicians be more visible to Google search engines so you can move to the top in Local Search. Dominating Google Local Search results is key, since 80% of patients use Google to search for medical care. If your GMB listings aren’t optimized, you’re not being seen as much as you could be. We can optimize your listings for you, and our platform can even handle bulk changes to all of your GMB listings at once.
INDUSTRY TRENDS AND UPDATES
 
Patient Communication for Coronavirus (COVID-19) Updates 
We know you’ve got a lot going on right now, perhaps even more than you can handle. We’d like to help. During the COVID-19 disruption, we can use our system to send out communications to your patients via text or email so you can stay focused on what matters most: supporting your physicians, your patients, and your community. Read more.
Now Is Not the Time to Scale Back Your Patient Acquisition
strengthen your marketing efforts in disruptive times
SocialClimb can send patient updates via text or email
 
“We know so many of you in healthcare are extremely busy dealing with a variety of patient needs; please let us help you keep your patients informed and educated in the most efficient way possible and with minimal effort from your staff.”
Whether you have a constant stream of patients coming through your doors or if they’re canceling appointments and keeping their distance, now is not the time to halt your marketing efforts. With the current coronavirus disruption, it’s hard to know what next month or even next week will bring, but it is important to think strategically. With the right marketing plan in place, you’ll be positioned for a smooth transition on the other side of the upheaval—no matter what that looks like. Let us look to the future for you, so you can weather the current storm with confidence. Read the full article.
 
Google My Business Help
On March 9, Google My Business released a help document outlining steps businesses should take to update their GMB listing in light of the coronavirus. Read the suggested updates.

Google My Business updates
 
CUSTOMER HIGHLIGHT
Central Ohio Patient Care
 
COPC, home to 400+ physicians, wanted a way to better manage their social reputation. After trying other solutions, they turned to SocialClimb to help them take charge of their online reputation and leverage their increased visibility to attract new patients. Read the case study. 
 
COPC has experienced a 487% increase in Google reviews since they began using SocialClimb, jumping from 1,823 to over 10,700 reviews. Their star rating improved from 4.22 to 4.77 stars during the same time frame, and their Google My Business views have increased by 86%.  
 
TAKE A LAUGH BREAK
Watch as Dr. Mitch shares his wisdom on smartphones, Google My Business listings, and attracting more patients than he can ever see.
 
KEEP UP WITH SOCIALCLIMB
Events Recently Attended
OrthoForum, Feb 27 – 29
 
We had a great time at the OrthoForum event in Phoenix, Arizona, last month. We made some wonderful new connections and the golf was fantastic. Thanks to those of you who joined us on the green!
We had a great time with pre-conference golf!
 
Upcoming and Canceled Events
HIMSS March 9 – 13
 
The HIMSS 20 Global Health Conference and Exhibition was canceled due to COVID-19 concerns. 

 
Healthcare Marketing & Physician Strategies Summit
April 5 – 7
 
 
This event has been cancelled amid the rapidly evolving COVID-19 situation. Plans for a digital experience are currently being explored. Please check for updates on their website.
 
 
 AAOE Annual Conference May 2 – 5  
 
 The AAOE Annual Conference is going virtual. We’re excited to experience this digital event with you in May.
 
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