Newsletter May 2021

THE MAY ISSUE
FEATURED FEATURE
Do you know about this SocialClimb feature?
Brand Ads
Excellent reviews are pouring in, your GMB listings are well optimized, and you’re showing up in Google’s 3-Pack on a regular basis. Your reputation is in good shape. Now let’s make it great. We’d like to add brand ads to your arsenal to secure your brand and increase your visibility, and they’re less expensive than you’re thinking.
Some patients go online to search specifically for your practice. Your information should show up at the top of search results. However, that may not always happen—for a variety of reasons. If an ad from another practice shows up at the top of results, that will push your organic results down, and your loyal patients may get distracted. 
secure your brand with brand advertising
The good news is, it’s very easy to set up brand ads through our platform that will protect your brand and make sure you show up at the top of search results. And because you own your brand, the price for brand ads is very inexpensive. You’ll be able to dominate search results and keep your patient on track.
INDUSTRY TRENDS AND UPDATES
It’s More Important than Ever to Hit the Top of Search Results
Remember Google’s Local Search 3-Pack? That 3-pack sometimes shows up lately as a 2-pack, meaning only the top two Google listing results show up. It’s pretty sporadic, so Google may just be testing something new.
What does it mean for you? Showing up at the top of results just got a lot more important.

search ads get higher CTRs

Google 2-pack

​​​​​​​​​​​​

​​​
Should You Advertise on Branded Keywords?
In this article on datadrivennu.com, Jeff Sauer offers a data-backed answer for the question of whether you should spend money on brand ads. Click through to the article to see the data, but here’s his conclusion: “You should advertise on your branded keywords 100% of the time!”

Read the article.

Meet Our Team Members

Sydney Connelly, Implementation Manager

Syd assists with getting customers’ information into our software platform, cleaning it up, and helping them learn how to use it. She is into camping and outdoor adventures. She also enjoys baseball, creating art of all kinds, reading and writing books and comic books, creating vegan meals, hanging out with her puppy, advocating for mental health awareness, and playing video games. 

Alexsys Campbell, Implementation Specialist

Alexsys works with the Customer Success Managers to help onboard our customers and refine and optimize accounts in the back end of SocialClimb. She was born and raised in Draper, Utah, and is currently pursuing a bachelor’s degree in business from Western Governors University with a goal of starting her own nonprofit organization in the future. Outside of work Alexsys enjoys music, theatre, pageants, video games, movies, and spending time with her family and her dog, Benny.

Jeremy Bell, Customer Success Manager

Jeremy works with customers after they are implemented to make sure they are successful using SocialClimb and that they understand the ROI on using SocialClimb. He grew up in northern California, moving to Utah in 2004 to attend school. He has a wonderful family with four amazing children and a beautiful wife, and he loves spending time with them. He enjoys all that Utah has to offer and loves both participating in and watching sports, making sure to always find time for golf and biking.

Don’t Miss Our Latest Blog Posts

May 3: Do Online Doctor Reviews Matter?
May 13: 7 Ways Google Business Posts Improve Your Online Visibility
May 17: How to Stay on Top of Short-List Search Results from Mobile and Voice Assistants
May 18: Brand Advertising for Medical Practices

Video Moment
Brand Ad Video
In less than a minute of your time, this video will introduce you to brand ads and show you how they help your practice. Watch the video. 
KEEP UP WITH SOCIALCLIMB
Recent Events
OrthoConnect Conference 2021
May 20 – 22, Orlando, FL

We can’t wait to meet up at the Hawaiian Eye & Retina event in Maui in a couple of weeks. It will be great to see everyone in person once again. 

​​​​​​

Upcoming Events

OrthoConnect Conference 2021
May 20 – 22, Orlando, FL

We’re looking forward to connecting with you face-to-face at the OrthoConnect Conference. Hope to see you there!
​​​​​​
OrthopedicsToday Hawaii
May 30 – June 3, Maui, HI
Come by our booth at the OrthopedicsToday Hawaii conference in beautiful Maui. We’re excited to meet with you in person once again. 
OrthoForum Annual Conference 2021
June10 – 12, New Orleans, LA
We’re excited for the OrthoForum Annual Conference coming up next month. Stop by and visit us at our booth!  
OrthoForum groups use SocialClimb

FOLLOW US

Share this: