Newsletter November 2019

THE NOVEMBER ISSUE
FEATURED FEATURE
Do you know about this new SocialClimb feature?
Patient Analytics
Our Patient Analytics tool can help you bring in patients that will capture the more profitable market share. Our patented tool evaluates data from your existing patients and pairs it with other local demographic and medical claim data to identify where you should target your marketing activities to attract the patients that are right for you.
Injured woman searching online for healthcare.
Once our system is up and going, we can track your patients through their search journey and measure their spend with the help of our Call Tracker. Armed with this valuable information, we then find trends based on location and target Reputation Ads to those areas. For as little as $10 to $15 a day, you can fill your schedule with the type of patients that will grow your revenue.
It doesn’t stop there. Because these decisions are based on metrics provided by our system, you’ll be able to track your ROI for every marketing dollar you spend. Let our system handle the analytics so you can focus on the needs of your patients. 
SocialClimb’s customer success managers are happy to help answer any questions you may have about our Patient Analytics or any other features of SocialClimb Pro. Email or call them today so they can help you get started.
INDUSTRY TRENDS AND UPDATES

Why Should You Care About Reputation Management?
This article in Forbes magazine highlights the importance of taking charge of your online reputation. One reason is that medical consumers trust online reviews more than word of mouth when choosing a healthcare provider. (Those star ratings really are important.)
Read more
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Survey Highlights the Dominance of Online Search in Consumer Behavior
According to the 2018 Local Consumer Review Survey | Online Reviews Statistics and Trends, 86% of all consumers, and 95% of consumers between the ages of 19 and 34 read local reviews. In addition, consumers won’t trust a star rating unless the business has at least 40 reviews.

Do physicians need a separate GMB listing for every practice location?
That’s a great question. As a physician working in multiple practice locations, you may think that a single Google My Business (GMB) listing is enough, or you may worry that having more than one listing will dilute your reviews. We’ve worked with tens of thousands of physicians and practices, and we have an answer for you.
Read more.
“Having Google My Business pages for your practice—by name, at each address—creates even more places for you to catch reviews and win Local Search rankings.”
CUSTOMER HIGHLIGHT
Watertown Regional Medical Center

Watertown Regional Medical Center, part of LifePoint Health, wanted to improve their social reputation. Though they were well respected, their online ratings did not reflect how they were received in their community or their high quality of care. 
Using SocialClimb’s automated system, they began sending review requests to their patients. They moved from a Google rating of 2.35 stars in January 2017 to 4.63 stars as of September 2019. 
WRMC experienced a 1,850% increase in monthly reviews after partnering with SocialClimb, bringing their Google rating from 2.35 to 4.63 stars and propelling them to the be the #1 rated hospital in LifePoint hospital group.
It wasn’t just their star rating that improved, though. Prior to using our platform, they received about 700 calls a month from their Google My Business (GMB) listing. Now they receive over 1600 a month, an increase of 129%. 
Thanks to their increased overall rating and high number of reviews, they are now the top-rated hospital in the LifePoint hospital group. Read more about WRMC’s transformation in our
case study
PRESENTING DR. MITCH
Dr. Mitch has the best reviews on the planet, but his high ratings don’t happen automatically—or do they? Watch this video to learn how SocialClimb saves his bacon when he gets one of those rare but inevitable negative reviews.
KEEP UP WITH SOCIALCLIMB
Events Attended this Month
Healthcare Internet Conference Nov 4 – 6

It was great to see everyone who came to the HCIC in Orlando, Florida. We love meeting new people and forging relationships that will improve digital marketing outcomes.
AOC Business and Leadership Symposium Nov 15 – 16

We were excited to meet with those who attended the AOC Business and Leadership Symposium in Philadelphia, PA this month. The symposium, a gathering of orthopaedic chairs, vice chairs, division chiefs, and future faculty leaders, was a well-organized exchange of important information beneficial to the leaders and emerging leaders who attended. We are pleased to be an AOC sponsor.
Upcoming Events
Digital Orthopaedics Conference San Francisco 2020
Jan 11-12

We’ll watch for you at the upcoming Digital Orthopaedics Conference San Francisco in January. We’d love to connect with you at this conference that’s focused on bringing digital technology into medical practice.
Hawaiian Eye and Retina 2020 January 18 – 24

We’re excited to see old friends and meet new faces at the 2020 Hawaiian Eye and Retinal conference in Kauai, Hawaii. What a beautiful setting to forge new relationships and collaborate with 700 attendees in ways that will enhance the field of ophthalmology.
SocialClimb
901 Mopac Expressway South
Building 1, Suite 300
Austin, TX 78746
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