Newsletter September 2019

THE SEPTEMBER ISSUE
FEATURED FEATURE
Do you know about this new SocialClimb feature?
Boost
Boost is one of the new features in the SocialClimb Professional Suite. Boost gives you the ability to showcase the reputation you’ve built with SocialClimb by placing effective, targeted ads to attract the patients you want.
No prior experience in marketing or advertising is needed to create Boost reputation ads. Don’t believe us? SocialClimb’s machine learning helps to determine exactly what your ad should look like in order to be most effective. All you need to do is enter your daily budget, determine who you want to target, and turn it on. And pssst… we can help you with all of those things too.
We have a recommended spend already suggested in your account, our Patient Analytics tool can help you determine the demographics and areas that you want to target to get the patients you want, and our Customer Success Managers are more than happy to show you how to enable an ad in the app.
Reputation ads are done per listing which means you can start with as few or as many as you want. Want to Boost just one or two of your docs to try it out? Have a particular doctor who is struggling to get new patients or who is opening a new office? They are excellent candidates for Boost.
Check out our Customer Highlight below to see how one customer is already taking advantage of using their reputation to advertise themselves to their most valuable customers using Boost.

SocialClimb’s customer success managers are happy to help answer any questions you may have about Boost or any other features in with SocialClimb Pro. Email them today or click on the link in the image above to get in touch with them via our support line.
INDUSTRY TRENDS AND UPDATES

How Patients Use Online Reviews
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“Almost three quarters (72 percent) of patients use online reviews as the very first step to finding a new doctor, so your online reputation is often the first impression you make on many potential patients.”
A recent study conducted by Software Advice found some really compelling data on how medical patients use reviews.

How Tomorrow’s Top Practices Will Adopt AI for Strategic Growth
We recently had an article published in the AAOE newsletter. In it we discuss what we see as the current trends in growth for medical practices and where we anticipate automated marketing strategies will take medical marketing in the future. We are always striving to innovate and adjust to help our customers succeed, and this article really shows what we see as the future for both you and for us.
CUSTOMER HIGHLIGHT

Dr. Chad Hanson of Desert Orthopaedic Center
Dr. Hanson, President of Desert Orthopaedics, used SocialClimb’s Patient Analytics and Boost features. He experienced some amazing results.
Dr. Hanson wanted to do more ACL surgeries. By using Patient Analytics his team was effortlessly able to determine which areas in the Las Vegas area were most
likely to yield the patient types he wanted.
“SocialClimb’s new patient targeting features have helped Dr. Hanson and others in our practice have more control over their patient types and volume.”
– Michael Pendleton, CEO of Desert Orthopaedics.
After selecting his target areas, his team used our Boost feature to turn on ads that showcased his reputation to searchers in those targeted areas.
Within weeks Hanson saw dramatic results as more of his ideal patient types began to ‘self refer’ to him. These searchers found Dr. Hanson as a direct result of his increased presence in at the top of relevant local searches in their targeted areas.
PRESENTING DR. MITCH
How does Dr. Mitch DSS get his patients with pearly white smiles to leave him a review? Why don’t you let him tell you?
To see more of Dr. Mitch click
here.
KEEP UP WITH SOCIALCLIMB:
Events Attended this Month

OrthoForum Therapy Services Meeting September 12
Thanks to everyone who came to the OrthoForum PT event. We always enjoy OrthoForum meetings and look forward to working more with OrthoForum PT members in the future.
Upcoming Events

Boston AOC Event October 1-3
Hosted at the Aloft Boston Seaport District Hotel, the AOC Annual Meeting will gather CAOs, Clinical Operations Managers, EMR Leads, and Orthopaedic Hospital Service Line Managers.

Reliable IT Summit Oct 16-18
The Reliable IT Healthcare Executive Summit will be hosted at The Westin Riverfront Resort & Spa in Beaver Creek Mountain, Avon, CO. Take advantage of a fantastic opportunity to connect with peers and bring yourself up to
date on the latest trends and technologies available to Healthcare Professionals. You will get insider knowledge on the latest advances in Healthcare IT, helping you to innovate, increase revenues, decrease costs, and assist in providing the best possible Patient Care and Experience.
SocialClimb
901 Mopac Expressway South
Building 1, Suite 300
Austin, TX 78746
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