In recent years, patients have taken a more active role in their healthcare, and that impacts the strategies you need to employ for successful healthcare marketing. People Google their symptoms, diagnose their own medical conditions, and even crowdsource medical care for their friends on social media. It can be frustrating at times. BrightLocal reports that... Read More
Clinical knowledge, experience, and expertise are important in a good doctor, but great doctors go beyond that. Great doctors pay attention to the patient experience and work to improve patient satisfaction. When I think of great doctors, the first one that comes to mind is the doc my dad saw for 40 years. His level... Read More
Doctors, do all people visiting your practice receive equitable care? Do you want to better understand the patient experience of different demographic groups among your clients? By using SocialClimb’s Demographic Report features, you can easily see feedback from diverse patient groups. Then, with statistically sound insights, you can address problems and set goals for your... Read More
Healthcare professionals can take steps to recover patient trust in the aftermath of the Covid-19 pandemic. The Covid-19 pandemic threw the world for a loop, and the healthcare industry was hit hard. You’ve had to be nimble and innovate to make it through. Your quick thinking and flexibility will also be the driving force behind... Read More
Ty Allen, SocialClimb CEO and Forbes Business Council member, recently published an article in Forbes titled “Three Ways to Leverage Predictive Analytics in Healthcare Marketing.” SocialClimb uses predictive analytics to identify people at risk for specific medical conditions so medical practices, doctors, and hospital service lines can target their marketing efforts to specific individuals most... Read More
Your patient recall process could be disrupted because of Covid-19 cancelations and postponements in 2020. The Covid-19 pandemic likely caused a lot of cancellations and postponements in your 2020 schedule. If your patient recall process was disrupted, you could experience a Covid-related patient recall gap this year. We’ve got a plan to minimize your patient... Read More
Join our CEO, Ty Allen, as he speaks at the AOC Mid-Winter “Refresher”: Business & Leadership Symposium Friday, February 12, 2021. Ty’s topic for the webinar is “Using Predictive Analytics to Optimize Your Clinical Experience.” The Academic Orthopaedic Consortium is free to join and currently has over 3,100 members across the U.S. Membership gives you... Read More
The explosion of telehealth in 2020 due to the Covid-19 pandemic gave healthcare professionals and patients a crash course in virtual visits. Telehealth visits have been slowly increasing in popularity over the last few years, but the Covid-19 pandemic accelerated the inevitable. Incidence of telehealth visit claims skyrocketed in March and April of 2020, increasing... Read More
