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In this issue we’ll be talking a lot about your marketing Return on Investment (ROI) and why it’s important. One of the pieces that makes it possible for us to track your ROI and your Patient Acquisition Cost (PAC) is our Call Tracker.
Our Call Tracker identifies new patients using their phone number as a unique identifier. Because our platform integrates with Google, we can tell if calls are coming from your GMB listing or your Boost Ads. And since we also integrate with your patient management system, we can tell if a phone number has been used to call your practice in the past.
Identifying which patients are attracted by specific marketing efforts is key to ROI marketing, and we provide that information in our Marketing Report.
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