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Ty Allen Forbes Council

Ty Allen, SocialClimb CEO and Forbes Business Council member, recently published an article in Forbes titled “Three Ways to Leverage Predictive Analytics in Healthcare Marketing.” SocialClimb uses predictive analytics to identify people at risk for specific medical conditions so medical practices, doctors, and hospital service lines can target their marketing efforts to specific individuals most likely to need their services. Ty wanted to help others in the healthcare marketing industry understand the power of predictive analytics to attract patients and measure marketing results. 

Read the article to learn more about predictive analytics and how it can be used in healthcare marketing.