2020’s Top Strategy for Medical Marketing: Capture the Power of Google My Business (GMB) Pages

Posted on Jan 21, 2020 by

At SocialClimb, we monitor and apply cutting-edge tech trends to medical marketing. Our research shows that the most important way to acquire new medical clients is to claim and optimize your Google My Business page, then use your GMB page to build your reputation and broadcast it using targeted ads and other GMB features.

Below, we explain why Google My Business pages are so critical to your success in today’s competitive medical market and how to use GMB pages to your best benefit in the future.

Google's GMB

Google My Business pages can make or break your medical marketing

Consumer behavior and digital technology influence each other rapidly, as smarter search engine technology adapts to people’s search behaviors and people’s behaviors adapt to new technologies. People now expect to see GMB pages for most businesses and service providers, and Google search engines rely on GMB business profiles to determine good search results.

If you do not have a GMB page, potential medical clients may never find you online at all. But a smart GMB page shares your reputation and displays all the important decision-making information about your medical practice right there in the search results. Potential medical customers can choose you as a provider and take action immediately.

SocialClimb grows practice revenue and profitability.

Foundational industry trends make GMB pages essential for practice growth:

SocialClimb attracts new patients for doctors by building their reputations quickly.

SocialClimb enable your practice to attract the patients you want.

Specific Google My Business trends create added opportunities for medical practices:

SocialClimb create 5 star reputations for top doctors and practices.

Take these strategic steps now to apply the power of Google My Business to your medical practice:

For SocialClimb’s detailed advice on setting up medical GMB pages, see our articles here and here.

SocialClimb makes listing management for your doctors and practice easy.
  1. Claim your GMB page. The basics get you on the map: your name and medical specialty, your address, and your phone number.
  2. Optimize your GMB page for location, relevance, and authority by filling out the fields asked for. Make sure to choose your specialties and services accurately. Link to your website if you have one. Do you have two locations? Create a page for each.
  3. Include the information busy people need to make good decisions quickly. Have you included your hours accurately? Did you add photos that inspire trust and confidence? Have you checked the box showing your wheelchair-friendly access? Do your reviews and Q/A sections show staff who are respectful to all patients?
  4. Get a steady stream of positive reviews to help GMB establish your brand and reputation. A history of regular, positive reviews moves you to the top of search results, and these same positive reviews show up in your displayed GMB profile so potential clients see you as a best-fit choice.
  5. Place Google Ads to broadcast your positive medical reputation. Reach a broader market of your most preferred potential patients.
  6. Experiment with other GMB engagement features. Many interactive GMB features would benefit medical practices. Use posts, Q/A, scheduling plug-ins, and other features to connect with potential clients and add authority to your GMB listing.
  7. Stay aware as new features become available through GMB pages.

Position your medical practice for current and future success

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Google receives more than 1 billion health care searches every day. Google monitors search patterns and adapts its search technology and features to match current expectations. Google My Business pages collect and display this most important information to potential medical clients right at their decision-making moments.

When you create a Google My Business page for your medical practice, you access all the knowledge of the Google database to attract best-fit potential clients to your practice. If you have not already adapted to the trends above, start today to achieve greater success and position your practice for the future of medical marketing.

SocialClimb’s highly effective systems bring automated medical marketing to practices of all sizes. We integrate the latest in search technology and medical data analytics with easy-to-use software that works seamlessly with practice management systems. Thousands of medical providers across the country see big results fast using our foundational approach to reputation marketing and then applying our system for automated patient acquisition.

We’d love to help you attract the patients you need to meet your goals. Contact us for a demo today.

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Posted in Google My Business