HEALTHCARE MARKETING MANAGEMENT FOR HOSPITAL GROUPS
Scale Marketing
Efforts to Each
Service Line with
Ease

Move Past Branding

Your hospital group has an established brand — but modern patients seek more than that.

Focus on providing a personalized experience for prospective patients and humanize your brand by promoting your physicians and scaling marketing capabilities across service lines.

Promote Individual Physicians

In their search for care, patients focus on doctors rather than hospitals. To connect with them, promote each physician as your hospital’s asset. 

When people search for healthcare, they are much more invested in their doctor’s credentials and expertise rather than in hospital brands. They want to know more about the history and patient satisfaction of doctors to make an informed choice — and it’s up to you to provide that information. 

Create Google Business Profile listings for each physician so users can easily reach them. Bulk upload all your listings at once using our platform and streamline the process by managing them from one place. 

Optimize your patients’ journey by allowing them to easily access the information. Make appointment booking quick and simple to reduce friction. Build strong and reputable profiles for your physicians backed by automated reviews and effective reputation management strategies.

Attract Patients in Your Local Market

National marketing is great for brand awareness, but to increase patient acquisition, you need to strengthen your local marketing strategy. 

Turn towards best practices for local SEO optimization and reputation management to increase your patient rate at each of your hospital group locations.

Google Business Profile (GBP) Listings

Having multiple listings — for your physicians, departments, and locations — will help you take up more slots in Google’s three-pack listings, as long as what you offer is relevant to patients’ search queries. 

This is a time-consuming process that typically does not scale for large hospital groups with multiple locations and hundreds of physicians. But it can be a lot simpler with SocialClimb’s platform at your disposal:

Upload your location and physician listings in bulk to save time

Manage all your GBPs within one platform

Track the optimization level of each GBP

Edit and improve your listings in a couple of clicks

Brand Ads

When you type your brand into a search engine, do you show up at the top?  Do your competitors show up for your keywords and doctors? Brand ads are an easy and relatively inexpensive opportunity to secure your place at the top of search results. Use our platform to set up simple, yet effective brand ads:

Defend and protect the brand visibility of your hospital group

Use high-converting copy templates to simplify the process

Lower the cost of your online ads 

Increase your conversion rates with proven ads

"Near Me" Searches (SEM)

Are you showing up in searches where patients are entering keywords relevant to your business? For example: “Orthopedic Surgeon near me”, do you show up for this?  Target the patients who search for medical care “near me” for each of your hospital locations with precision:

Opt for clear calls-to-action that convert prospects into patients

Increase your visibility on search result pages and online maps

Double your chances by covering both organic and paid sections of Google

Track the performance to know the exact patient acquisition cost of your campaign

Automate Review Requests

Use SocialClimb to significantly increase the number of patient reviews:

Integrate your EHR systems with our platform to streamline the review process

Automatically send a message to your patients asking them to leave a review within 24 hours of their appointment

Customize your messaging to maintain a personalized connection with your patients

Split Your Reviews For Greater Coverage

Ensure all your online listings get enough attention and build a trustworthy reputation through each of them:

Direct one part of your patients to leave a review for a physician that attended to them

Direct the other part towards leaving a review for your hospital location or a designated service department

Feature your Google reviews on your website, social media profiles, and other popular review platforms for maximum exposure

Protect Your High-Value
Patient Base

Don’t let your competitors take over your patient base — rely on contemporary patient retention strategies to protect your high-value patients.

Promote Individual Physicians

Large hospital groups manage a lot of listings, which can result in overlooking important feedback, failing to react when necessary, and losing what could’ve been loyal patients. Many hospital groups purposely avoid responding to online reviews out of fear of HIPAA non-compliance (yes, there are many of these responses that are not compliant!).

Automate Your Patient Surveys

Conduct all types of surveys among your patients to find out how you can improve their experience and your patient retention rate. 

Send out patient satisfaction, PRO, CAHPS, and NPS® surveys — all customizable through our platform according to your preferences — and automate the process of data gathering, segmentation, and analysis. 

Use the feedback to inform your patient retention strategy: invest in improving those processes your patients care about the most and show them you listen and try to fulfil their needs.

Attract Ideal Patient Mix with Well-Placed Ads

Rely on SocialClimb’s advanced data models to place the right message in front of the right potential patients and increase the effectiveness and the ROI of your advertising efforts.

Create Highly Responsive Audiences

The key to a successful advertising campaign is proper audience segmentation and targeting.

Reallocate Marketing Spend to Most Effective Campaigns

Spend your marketing dollars wisely: identify what works best for your hospital group and optimize your healthcare marketing strategy accordingly.

Track Your Healthcare Marketing Performance

Use SocialClimb’s healthcare marketing platform to get detailed insights into each segment of your marketing performance. Track everything: from Google Business Profile listings and reputation management to all types of advertising and local SEO rankings, we got you covered.

Understand Your ROI and PAC

Rely on our reporting features to analyze and grasp your healthcare marketing Return on Investment (ROI) and patient acquisition costs (PAC). Segment the data to find out the exact ROI and PAC for each marketing activity you conduct. 

Optimize for Better Results

Use the data insights to optimize your healthcare marketing campaigns and reduce your patient acquisition cost, increase your patient conversion rate, and boost your profit margins — all while keeping your patient data safe and secure, and in line with official regulations.

Scale Marketing to Service Lines, Physicians & Branding

Provide your marketing team with the latest healthcare marketing technology and let them achieve their highest potential — and let that greatly reflect on your hospital group’s bottom line.

SocialClimb powers your marketing team with:

Access to all-encompassing digital healthcare marketing tools

Advanced healthcare marketing analytics 

Detailed audience and reporting segmentation

Automation of time-consuming, repetitive tasks

HIPAA-compliant data-driven marketing strategies

Leverage to attract top marketing professionals onboard

Promote Your Physicians and Departments Alongside Your Brand

An established hospital group brand can bring you many advantages. But to compete with local, agile providers in a competitive healthcare market in the digital age, you need to move past branding. 

Strengthen your healthcare marketing efforts by promoting your physicians and marketing all service lines at each hospital location — and see how data-driven marketing decisions increase your profit margins. 

Book a demo today to find out how SocialClimb’s healthcare marketing management platform can help your hospital group reflect the excellence of medical care in marketing and achieve significant financial growth.