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Physician Reputation and Healthcare Revenue Growth

Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…

Can We Eliminate the Stigma Around FQHCs?

FQHCs are a cornerstone of the American healthcare system, providing essential healthcare services to underserved communities. However, despite their central role, FQHCs are often exposed to a stigma that prevents…

Human-to-Human Marketing in Healthcare: What Is It and How to Implement It?

Human-to-human (H2H) marketing is exactly what its name implies: it’s a marketing approach that advocates putting people at the center of your strategy. H2H marketing goes beyond customer representation as…

PROMs on TKA/THA Are Becoming Mandatory: What You Need to Know

Starting in 2025, orthopedic practices (and other healthcare providers who offer these services) will be required to report patient-reported outcome measures (PROMs) for total hip arthroplasty (THA) and total knee…

How Valuable Are Automated Patient Surveys?

Be honest: do you truly know how happy your patients are with the care you provide? To know their true level of satisfaction, you need to engage in comprehensive feedback…

Justify Your FQHC’s Marketing Costs with Accurate Marketing Reporting

Federally Qualified Health Centers often struggle with limited funding and public perception issues. Healthcare marketing presents a valuable opportunity for FQHCs to change public perception, eliminate stigma, and build successful…

How to Refine Patient Flow with Targeted Marketing Strategies for FQHCs

FQHCs remain the pillars of our healthcare system, catering to underserved communities who seek accessible and affordable care. However, FQHCs don’t garner much visibility outside of the communities they serve:…

8 Physician Marketing Ideas on a Budget

It’s a common misconception that quality medical care alone is enough to attract and keep patients. The reality is quite different—today, the growth of the healthcare business is dependent on…

Three Healthcare Marketing Retention Strategies for Agencies

In an increasingly unfavorable market struck by the recent recession, the pressure on healthcare marketing agencies to deliver palpable results and prevent client churn has never been higher.  As competition…

Under Google’s Shield: How Protection of PHI Influences Healthcare Marketing

The numbers say that 5% of all Google searches are health-related, which may seem low at first glance. But, suppose we know that Google, as the leading search engine in…

Local SEO and Google Business Profile: What’s the Connection for Healthcare Practices?

You often add “near me” to your online searches, but have you ever wondered how it works? Here’s the explanation: it signals to search engines like Google that you’re looking…

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