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Digital Front Door: How Online Presence in Healthcare Is Changing Patient Choices

Four in every five adults start their search for a healthcare provider online, underlining the growing importance of a strong online presence in healthcare. As online channels continue to expand…

Understanding Diminishing Marginal Returns in Healthcare Marketing: Maximizing Profits through Channel Optimization

Healthcare marketing is a dynamic and complex field, requiring a strategic approach to maximize returns on investment (ROI). One crucial concept that healthcare marketers need to grasp is the idea…

Five Easy Ways to Improve Patient Satisfaction

Do you ever wonder how happy your patients are?  Recently, I found myself deep in the world of online reviews while buying a phone case and a dog brush on…

HIPAA-Compliant Marketing Practices in Healthcare: Navigating PHI and IIHI

It’s all too easy for healthcare providers to communicate with patients online. Yet, while every click, like, and share is an opportunity, there’s a delicate balance to strike. On one…

How to Create A Healthcare Marketing Strategy with High ROI

Healthcare used to be a field where the volume of services dictated success, with the main focus on physicians. However, it has moved towards a quality-based approach, centering around the…

Healthcare Content Still Wears the SEO Crown—Reign with It

You’ve probably heard the phrase ‘Content is king’ one too many times by now, but if you consider it outdated or exaggerated, let us assure you it’s far from that….

Marketing Ethics in Healthcare: Navigating Fee Splitting, CPOM, and the Stark Law

In healthcare, the lines between ethical and unethical practices can sometimes blur, so healthcare providers must take all the steps to align with the necessary standards. Picture a scenario where…

The Power of Patient Testimonials in Healthcare Marketing

When it comes to choosing a healthcare provider or clinic, patients carefully weigh their options. After all, this is an investment in their health and well-being. When information is just…

How Long Does Healthcare SEO Take?

Search engine optimization (SEO) is essential for any healthcare practice looking to attract more patients online, but it’s important to remember that SEO isn’t a quick fix. It doesn’t deliver…

You Can’t Use Google Analytics 4—Who Cares?!

So, you’ve learned that Google Analytics 4 (GA4) isn’t HIPAA compliant. Following the Department of Health & Human Services (HHS) guidance on avoiding the sharing of individually identifiable personal health…

10 Steps to Implementing a Healthcare Marketing Strategy

In the changing world of healthcare, the shift toward digital innovation and patient-centered services has made implementing a healthcare marketing strategy more important to your facility’s success than ever. Modern…

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