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Using PROs to Market Your Practice

Have you ever wondered what your patients truly think about your healthcare services? With the rise of patient-centered care, where high demands for quality healthcare prevail, patient-reported outcomes (PROs) present…

Harnessing Social Media in Healthcare: Amplifying Voices and Building Trust

While the live doctor-patient interaction remains irreplaceable, the path leading to it has been shaped by the constant influence of the internet in the past decade or two. With almost…

Understanding the Difference: Listing Management vs. Reputation Management in Healthcare

Contemporary digital trends may not seem as important for a traditional vocation such as healthcare. Yet, even long-established professions, like healthcare, are now embracing digital platforms for engaging with their…

The Best Marketing Strategies in Healthcare – Examples and Takeaways

With the use of groundbreaking technologies like AI for administrative efficiency and robotics in surgery, it’s evident that we’re witnessing a digital revolution in healthcare. At the same time, this…

How to Measure The Performance of Your Healthcare Marketing Strategy

In healthcare, we often draw parallels between patient care and business strategies. Just as specific indicators are crucial to evaluate the effectiveness of treatments, medications, and surgeries, a similar approach…

Digital Front Door: How Online Presence in Healthcare Is Changing Patient Choices

Four in every five adults start their search for a healthcare provider online, underlining the growing importance of a strong online presence in healthcare. As online channels continue to expand…

Understanding Diminishing Marginal Returns in Healthcare Marketing: Maximizing Profits through Channel Optimization

Healthcare marketing is a dynamic and complex field, requiring a strategic approach to maximize returns on investment (ROI). One crucial concept that healthcare marketers need to grasp is the idea…

Five Easy Ways to Improve Patient Satisfaction

Do you ever wonder how happy your patients are?  Recently, I found myself deep in the world of online reviews while buying a phone case and a dog brush on…

HIPAA-Compliant Marketing Practices in Healthcare: Navigating PHI and IIHI

It’s all too easy for healthcare providers to communicate with patients online. Yet, while every click, like, and share is an opportunity, there’s a delicate balance to strike. On one…

How to Create A Healthcare Marketing Strategy with High ROI

Healthcare used to be a field where the volume of services dictated success, with the main focus on physicians. However, it has moved towards a quality-based approach, centering around the…

Healthcare Content Still Wears the SEO Crown—Reign with It

You’ve probably heard the phrase ‘Content is king’ one too many times by now, but if you consider it outdated or exaggerated, let us assure you it’s far from that….

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