Latest Stories

Honoring Our Healthcare Heroes: Celebrating National Doctor’s Day

“Wherever the art of medicine is loved, there is also a love of humanity.” – Hippocrates As March 30th approaches, we at SocialClimb want to take a moment to recognize…

Healthcare Evolution: Five Years Post-Pandemic

As we find ourselves midway through March 2025, it’s hard to believe that five years have passed since the COVID-19 pandemic dramatically altered our world. Anyone who’s watched the healthcare…

When and How to Scale Your Healthcare Organization

Growing a healthcare organization presents unique challenges for practice administrators, marketers, and business development professionals. The difficulty lies not only in the growth process itself, but in recognizing when to…

How Machine Learning is Transforming Healthcare Marketing

Healthcare marketers face unique challenges: identifying high-value patients, navigating strict privacy regulations, and demonstrating clear ROI on marketing spend. Enter machine learning (ML) – a technological advancement revolutionizing how healthcare…

How Tech Giants and Startups Are Reshaping Modern Healthcare

The healthcare industry is witnessing an unprecedented transformation as retail behemoths and nimble startups vie for market dominance. On one side, consumer-centric giants like Amazon and Walmart are leveraging their…

The Enduring Impact of Postcard Marketing in Healthcare

Despite claims that print marketing is dead, our mailboxes continue to get stuffed with promotional postcards daily. While we all know that digital marketing dominates modern strategy, direct mail—particularly postcards—still…

Leveraging Patient Surveys for Practice Improvement

Patient feedback isn’t just about satisfaction scores—it’s a crucial tool for practice growth and improvement. While 80% of organizations believe they deliver “superior” experiences, only 8% of their customers agree….

Why Data-Driven Healthcare Marketing is No Longer Optional

Healthcare organizations invest millions in cutting-edge medical technology to provide the best possible patient care. Yet when it comes to marketing, many still rely on outdated approaches that fail to…

Understanding Patient Lifetime Value: A Guide for Medical Practices

As healthcare becomes increasingly patient-centric, understanding the financial dynamics of your practice goes beyond simply tracking daily appointments and procedures. One of the most crucial metrics that often gets overlooked…

Beyond Star Ratings: Creating a Review Strategy That Builds Trust

The Evolution of Healthcare Reviews: From Word-of-Mouth to Digital Trust In today’s digital-first healthcare landscape, your online reputation is often a patient’s first impression of your practice. While star ratings…

Healthcare Marketing Resolutions for 2025: Transforming Patient Acquisition in the Digital Age

As we begin 2025, the healthcare marketing landscape continues to evolve at an unprecedented pace. The era of traditional, one-size-fits-all marketing approaches has definitively ended. Consequently, today’s successful medical practices…

Reputation Management for Healthcare Investors: Scaling Your Operations

Investing in healthcare businesses is no small feat. As a private equity investor, you’re not just putting your money into a business—you’re investing in the well-being of communities, the reputations…

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