Google Analytics Isn’t HIPAA Compliant As a healthcare provider, you’re inevitably familiar with HIPAA. You probably have a good handle on how to maintain patient privacy in normal business operations,…

Changing Public Perception of FQHCs Can Grow Your Business As a Federally Qualified Health Center (FQHC), you’re a critical part of the U.S. healthcare safety net, providing care to uninsured…

Responding to online reviews in today’s digital environment isn’t optional — it’s a must, especially in healthcare. Patients expect to find information about healthcare providers online and want to share…

Why Should Your Healthcare Organization Collect PROs? Collecting Patient-Reported Outcomes isn’t just a ‘nice-to-have’; it’s a MUST have. Healthcare providers commonly assess a patient’s health status by considering various factors…

From Gratitude to Growth: Benefits of Online Reviews The COVID-19 pandemic may feel like a distant past to some, but it was only three years ago when the world went…

Improve ROAS for Your Healthcare Organization How much revenue does your healthcare organization earn for every dollar you spend on advertising? The answer lies in your Return on Advertising Spend…

What Is Marketing Growth Multiplier in Healthcare? Growth in healthcare organizations is important, but so is growth rate. Do you know where you currently stand? In an increasingly competitive and…

How to Successfully Track Return on Ad Spend (ROAS) for Healthcare Is your healthcare organization pouring money into advertising campaigns without any clear insight into their effectiveness? It’s time to…

Managing Online Reviews for Healthcare Providers – Traps to Avoid Every healthcare provider wants to be the best in their field but how do you prove you’re the best? With…

Setting up Google Business Profile for Your Business If you don’t have a local SEO strategy for your healthcare organization, you’re missing out on a large, high-intent audience. When patients…

How Google Business Profile Changes Affect Healthcare Organizations Google recently updated how you manage your Google Business Profile (GBP), and there are several changes that you should be aware of….