Healthcare marketers face unique challenges: identifying high-value patients, navigating strict privacy regulations, and demonstrating clear ROI on marketing spend. Enter machine learning (ML) – a technological advancement revolutionizing how healthcare…

The healthcare industry is witnessing an unprecedented transformation as retail behemoths and nimble startups vie for market dominance. On one side, consumer-centric giants like Amazon and Walmart are leveraging their…

Despite claims that print marketing is dead, our mailboxes continue to get stuffed with promotional postcards daily. While we all know that digital marketing dominates modern strategy, direct mail—particularly postcards—still…

Patient feedback isn’t just about satisfaction scores—it’s a crucial tool for practice growth and improvement. While 80% of organizations believe they deliver “superior” experiences, only 8% of their customers agree….

Healthcare organizations invest millions in cutting-edge medical technology to provide the best possible patient care. Yet when it comes to marketing, many still rely on outdated approaches that fail to…

As healthcare becomes increasingly patient-centric, understanding the financial dynamics of your practice goes beyond simply tracking daily appointments and procedures. One of the most crucial metrics that often gets overlooked…

The Evolution of Healthcare Reviews: From Word-of-Mouth to Digital Trust In today’s digital-first healthcare landscape, your online reputation is often a patient’s first impression of your practice. While star ratings…

As we begin 2025, the healthcare marketing landscape continues to evolve at an unprecedented pace. The era of traditional, one-size-fits-all marketing approaches has definitively ended. Consequently, today’s successful medical practices…

Investing in healthcare businesses is no small feat. As a private equity investor, you’re not just putting your money into a business—you’re investing in the well-being of communities, the reputations…

Hoping to improve patient experiences and apply a patient-centric marketing approach? Understanding the patient journey is crucial to achieving your goals. Patient journey mapping is a powerful tool that ultimately…

Ah, the internet—where you can search for everything from cat memes to the symptoms of a mysterious rash that definitely doesn’t mean you’re dying (probably). But what happens when hospitals…