The healthcare marketing landscape is evolving at breakneck speed, and staying ahead of the curve requires continuous learning and fresh perspectives. Fortunately, a wealth of knowledge is available right at your fingertips through these outstanding resources created specifically for healthcare marketing professionals.
Whether you’re looking to sharpen your digital strategy, understand patient experience trends, or connect with industry thought leaders, these resources deliver the insights you need to excel in your role. Here’s our curated list to keep you informed, inspired, and ready to tackle any marketing challenge. Let’s dive in!
Podcasts
Marketing & Strategy Focused
Rapid Insights by SHSMD – From the Society for Health Care Strategy & Market Development, this podcast is perfectly tailored for healthcare marketers, planners, and communicators.
The Backstory by Jarrard Inc. – Each episode provides actionable insights specifically designed for healthcare executives who need to stay ahead of industry trends and make informed strategic decisions.
Dr Marketing Tips Podcast – Unlocks the secrets to marketing a medical practice with ease and efficiency, no matter your current skill level.
The Patient Convert Podcast – Created for healthcare marketers seeking to transform their strategies around growing their healthcare organization.
Deep: The Health Marketing Podcast – Spotlights industry insiders who discuss the most pressing challenges and opportunities for healthcare marketers today.
Health Marketing Collective – Tackles issues at the intersection of health marketing leadership and brand-building excellence.
The MM+M Podcast – MM+M editors Marc Iskowitz, Jack O’Brien, and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector.
Healthcare Success Podcast – Provides practical guidance for healthcare marketing professionals across various specialties and organizational types.
Radio Advisory – Unpacks common industry challenges and shares proven tips from healthcare leaders.
Digital & Technology Focused
The Digital Health Podcast – Focuses on its mission to massively improve healthcare for all, making it an invaluable resource for professionals working at the intersection of technology and healthcare marketing.
Healthcare IT Today – Known for breaking news first, it’s your go-to source for staying current on healthcare technology trends that impact marketing strategies.
Healthcare Digital Marketing Podcast – Considers itself the primary podcast dedicated to providing effective marketing strategies for independent physicians and multi-location medical practices.
Digital Health + Health IT Podcast – Hosted by Becker’s Health, this podcast focuses on digital health trends and health information technology, along with the innovations and technology driving healthcare forward.
Healthcare Market Matrix Podcast – Explores the challenges healthcare organization leaders face.
Online Marketing For Doctors Podcast – Shares clever and effective marketing ideas to help healthcare practices grow and scale their online presence.
Patient Experience & Leadership
Healthcare Experience Matters Podcast – Explores how every small encounter in healthcare serves as a chance to seek excellence and transform someone’s experience. It’s essential listening for marketers focused on patient-centered approaches.
The Patient Experience Podcast – Focuses on improving patient experiences across the various healthcare touchpoints.
Walk-Ins Welcome: A Healthcare Marketing Podcast – Weekly valuable advice, engaging interviews, and success stories to offer you inspiration for healthcare marketing.
Healthcare Rap – Challenges the status quo of healthcare marketing with provocative thinking. It’s entertaining, informative, and inspiring all at once.
Touch Point – Discusses digital marketing and online patient engagement strategies for hospitals, health systems, and physician practices.
The Clinical Leadership Podcast – Discusses similarities of leading patients towards better health and leading your business, staff, and family towards a more fulfilled life.
Webinars
SHSMD Education On Demand – Focuses on the most important educational content with on-demand education for healthcare organizations.
Strategies for Healthcare Marketers on LinkedIn – Teaches strategies and best practices for marketers looking to grow their organization.
BrightTALK – Discusses healthcare marketing tips from industry experts.
Forum for Healthcare Strategists – Offers solutions for healthcare marketing, communications, digital, and strategic challenges with expert-led sessions on current industry topics.
AAMC AI in Academic Medicine – Explores strategies to help grow your knowledge and advance your organization by exploring critical concepts related to artificial intelligence applications in healthcare.
Geonetric Healthcare Marketing – Shares expert knowledge in free online healthcare marketing webinars covering a full range of digital marketing topics from SEO to ROI.
Strategic Health Care Marketing – Comprehensively covers advertising, brand management, business development, content marketing, digital marketing and analytics, market research, patient experience, physician relations, and social media.
Books
Marketing Health Services, 5th edition – Guides novices through healthcare marketing fundamentals.
Healthcare Marketing: Strategies for Creating Value in the Patient Experience – Explores a patient-centered approach to healthcare marketing.
Healthcare Marketing in the Digital Times – Shares modern digital strategies for healthcare organizations.
In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers – Provides consumer engagement strategies for hospitals.
Ethical Hospital Branding & Marketing – Highlights ethical considerations in healthcare marketing and branding.
HBR’s 10 Must Reads on Strategy for Healthcare – Provides strategic insights from Harvard Business Review.
Building a StoryBrand 2.0 – Discusses brand storytelling principles applicable to healthcare marketing.
Youtube Channels & Video Content
SocialClimb YouTube Channel – Empowers healthcare organizations with cutting-edge marketing solutions to navigate the complexities of patient acquisition and engagement through an innovative SaaS platform.
MM+M – Medical Marketing and Media – Provides timely, balanced, original content for an executive audience of leaders and thinkers in both pharmaceutical and healthcare marketing.
Healthcare Success YouTube Channel – Offers healthcare marketing insights and strategies with weekly content focusing on practical tips for healthcare organizations to improve marketing effectiveness.
YouTube Health – Features healthcare specialists producing videos on different healthcare issues using credible information.
Intrepy Healthcare Marketing – Provides educational content on healthcare marketing strategies, patient acquisition, and growth techniques.
American Medical Association (AMA) YouTube Channel – Keeps marketers up-to-date on the innovative projects and outputs from the AMA ChangeMedEd® initiative and other healthcare education content.
Industry Publications
Modern Healthcare – Covers marketing trends and strategies.
Viewpoint: Strategies for Success by SHSMD – Offers industry insights from the Society for Health Care Strategy & Market Development.
MM+M – Medical Marketing and Media – Shares objective, relevant, and timely news, analysis, and trends in pharmaceutical and healthcare marketing.
Health Marketing Quarterly – Recaps healthcare marketing research and trends.
International Journal of Pharmaceutical and Healthcare Marketing – Provides academic research on pharmaceutical and healthcare marketing.
Online Courses
SHSMD Credential and Certificate Courses – Outlines four core marketing strategies essential to organizational success: Brand Strategy, Engagement Strategy, Reputation Strategy, and Growth Strategy.
AAMC Professional Development – Empowers participants to fine-tune their leadership skills, deepen their expertise, and engage with peers and thought leaders across the industry.
Events & Conferences
Healthcare Marketing & Physician Strategies Summit (HMPS) – Connects healthcare marketing, strategy, and physician relations professionals.
SHSMD Connections – Annually explores the trends, tools, and innovations shaping the future of the field.
ViVE HLTH Conference – Brings together technology and marketing professionals focused on innovation in their fields.
HLTH USA Conference – Gathers influential leaders, executives, and visionaries who are passionately creating the next generation of healthcare.
AHA Leadership Summit – Welcomes emerging and next-generation healthcare leaders, including CEOs, COOs, CFOs, CMOs, and CIOs who are shaping the future of patient-centered care and health system transformation.
Next Generation Patient Experience Conference (NGPX) – Touts that it is more than a conference–it’s a community of passionate changemakers committed to reimagining the patient experience.
Reuters Events – Provides attendees with industry insights and networking opportunities across marketing, healthcare, and pharma.
Professional Organizations & Membership Communities
Society for Health Care Strategy & Market Development (SHSMD) – Serves as the national membership organization for healthcare marketing communications and strategy professionals.
Forum for Healthcare Strategists – Connects the professional community focused on healthcare strategy and marketing.
Healthcare Scene Media Network – Operates as a comprehensive healthcare media network with a marketing focus.
Blogs
SocialClimb – Publishes fresh, comprehensive healthcare marketing insights and content every week.
Healthcare Weekly – Delivers healthcare industry news and innovation insights.
Casual Astronaut – Provides healthcare marketing conference guides and industry insights for different sectors, including hospitals.
Fierce Healthcare – Reports breaking news and analysis in the healthcare business and marketing.
Health Union Blog – Shares healthcare industry thought leadership, including data-driven industry conversations to help pharma leaders make smarter, more effective decisions.
Traffic Engine Blog – Focuses on digital marketing strategies segmented by industries, one of which is healthcare organizations specifically.
Health Care Social Media – Creates educational posts for healthcare marketers looking to better utilize social media.
Open Loop Health Blog – Offers a great resource for telehealth articles, trends, and industry insights geared towards digital health companies and providers.
Vendelux Event Marketing Blog – Features event guides and networking insights for marketing professionals.
Smith & Jones Blog – Delivers healthcare marketing conference insights and industry analysis.
Hyro Blog – Provides AI-powered healthcare marketing and patient engagement insights.
DeepIntent Blog – Shares health marketing intelligence and programmatic advertising insights.
Promodo Healthcare Blog – Presents digital marketing benchmarks and strategies for healthcare.
Healthcare Success Tools – Offers marketing solutions and resources tailored to healthcare organizations.
Tools & Platforms
SocialClimb Platform – Functions as a SaaS platform to build continuous growth, generate profitability, and collect patient voice with one solution.
Med Rank Interactive – Provides healthcare digital marketing tools and services.
Sprout Social – Serves as a robust platform for clinics and hospitals to manage their social media activities.
Geonetric Healthcare Solutions – Develops digital marketing tools specifically for healthcare organizations.
Semrush – Powers AI-driven marketing with toolkits for every task, including SEO auditing, traffic analysis, and paid search management.
DeepIntent Health Marketing Platform – Delivers programmatic advertising solutions for healthcare marketers.
Newsletters & Email Resources
Modern Healthcare Newsletter – Provides a subscription to 24/7 breaking news and industry coverage with expert analysis.
MM+M Daily Newsletter – Delivers healthcare marketing and communications news straight to your inbox every morning, Monday through Friday.
SHSMD Update – Sends weekly strategic insights from the leading healthcare marketing organization.
Healthcare IT Today Newsletter – Covers technology trends impacting healthcare marketing.
Fierce Healthcare Newsletter – Reports breaking healthcare business news with marketing implications.
Research & Analytics Resources
Healthcare Marketing Benchmarks by Promodo – Compiles annual benchmarks and performance metrics for healthcare marketing.
SHSMD Resource Library – Houses industry research and white papers on healthcare marketing trends.
Modern Healthcare Research – Conducts market research and industry analysis.
MM+M Research Center – Produces healthcare marketing research and case studies.
Social Media Communities
Healthcare Marketing Tips Facebook Group – Facilitates peer-to-peer learning and networking.
Medical Marketing Network – Creates a forum for medical marketers to swap techniques and information.
SHSMD LinkedIn Community – Maintains the official LinkedIn presence of the leading healthcare marketing organization.
International Resources
International Journal of Pharmaceutical and Healthcare Marketing – Publishes global research on healthcare marketing practices.
Jack Health – Organizes international events and networking opportunities.
Emerging Technology Resources
SocialClimb AI Healthcare Marketing Guide – Compiles comprehensive resources on using AI in healthcare marketing to unlock opportunities and refine strategies.
PulsePoint – Gives health marketers cross-channel access to HCP & DTC audiences across devices with full transparency and control.
Cured Health AI Solutions Guide – Creates a healthcare marketer’s guide to AI with security considerations and practical applications.
Bonus Resources
Awards & Recognition
Healthcare Marketing Impact Awards – Recognizes healthcare’s best advertising, marketing, promotion, and communication campaigns through Modern Healthcare and Ad Age’s annual awards program.
The Aster Awards – Awards talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.
TITAN Health Awards – Recognizes comprehensive contributions of advertisers, marketers, designers, service providers, manufacturers, and all professionals towards the overall health industry.
Compliance & Regulatory Resources
HHS HIPAA Marketing Guidelines – The official government resource on HIPAA Privacy Rule requirements for marketing purposes, including authorization requirements.
Piwik PRO HIPAA Marketing Guide – Offers comprehensive guidance on how to run compliant campaigns in healthcare under HIPAA regulations.
Smarty Social Media FDA & HIPAA Guide – Creates must-know tips for healthcare brands navigating FDA and HIPAA regulations in social media marketing.
Ready to level up your healthcare marketing game? Start with one or two of these resources that align most with your current challenges and interests. Before you know it, you’ll be incorporating fresh strategies and insights into your daily work. Bookmark this article and start positioning yourself as a forward-thinking leader in healthcare marketing.
