Problem

Supporting 55+ independent dental practices throughout the United States, Lone Peak Dental Group, based in the Denver area, needed a way to improve doctor and practice reputation while maintaining each practice’s individual branding.

Building the brand and marketing effort for 55+ dental practices is challenging. When Lone Peak Dental Group Group decided reputation marketing was a key component of their overall strategy, many of its practice had only four or five reviews. The average ratings for each practice were fairly low and the overall social media reputation for most of the practices caused them to rarely show up in Google Local Searches for dental care.

Solution

Lone Peak’s head of marketing was referred to SocialClimb through a friend at a Colorado Healthcare Communicators event. Lone Peak was considering several different reputation management programs, but the friend insisted that SocialClimb was the best solution.

SocialClimb’s features met all of Lone Peak’s needs:

• Increase the quantity and quality of social reviews coming from satisfied patients
• Service integrated with the practice management software the practices already use
• Automated review reminders that are effective but not pushy
• Fully customized for each practice’s needs
• Leads to real-world results
• Ability to manage online reputation through monitoring and responding to negative reviews
• Awareness of online conversations about each practice
• Ability to create best practice responses for team members to use so employees know best how to respond.
• A service recovery feature that determines the top reasons practices are receiving negative reviews