“It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.” — Charles Darwin
While Charles Darwin — pioneer of evolution and natural selection — may not have known anything about healthcare marketing in the 21st century, he did understand that survival depended on change. Historically speaking, marketing in the healthcare industry hasn’t evolved with the times.
If your organization could benefit from some help establishing your brand and reputation in the market, here’s the good news: Once you create and implement an effective multifaceted marketing strategy you’ll gain a competitive edge and attract new patients.