Reputation Ads enable physicians with great online reputations to leverage their well-reviewed listings to target specific patient types and geographic areas. A Google ‘reputation ad’ is a highly targeted search ad that causes a doctor’s Google My Business page to move to the top of the local search results for the key-words that matter.
Reputation Ads are automatically configured and ready to deploy in the SocialClimb platform. There is no need to be an ads expert to deploy expert ads that help your physicians attract the more profitable market share of patients.
SocialClimb makes it easy. Confirm the target zip codes our systems identify for your practice and set an ad budget and the SocialClimb platform does the rest.
The Patient Analytics features automatically identify the best target zip codes and then $10 or $15 per day typically enables a physician to fill their schedule with a more profitable mix of patients.
Identifying and then targeting the more profitable market share has always been the goal of medical marketers. It is not an easy thing to do. Patients typically don’t think about doctors or practice brands until they need them. In other words, it is difficult to build brand equity with a potential patient.
The new digital marketing tools enable medical marketers to target the potential patient when they are ready and in the way they want to be informed. SocialClimb’s platform enables anyone to be a digital marketer for their practice.
Patient Analytics features identify the best zip codes and areas for Reputation Ads. Additionally, a budget is suggested and then the value of each ad is continuously measured so each month your marketing dollars get spent more and more efficiently.
SocialClimb’s Call Tracker features enable patients that are found through market activities to be identified and tracked through the entire patient acquisition journey. Whether a patient finds the physician by clicking on a reputation ad, selecting a Google My Business page or following a Facebook recommendation, Call Track will identify the path and cost of acquisition as well as the value of that patient.
Call Tracker uses unique phone numbers and click tracking to identify potential patients who become patients as they enter your practice. Knowing which marketing activities and efforts result in the attraction of the best patients enable more money to be spent on higher-yielding opportunities.
When you use SocialClimb’s tools, you optimize your internet listing pages and get an increase in positive reviews for your physicians and locations. This powerful combination moves you to the top of Local Search results, so you are seen by more potential patients. This heightened visibility and improved reputation generate real and measurable increases in clicks and calls into your offices for new appointments. These new customers find your practice without you ever lifting a finger, and they result in the revenue growth you want. The SocialClimb Business Insights Calculator shows you the real, measurable actions people take right from the Google search results. You can quickly see how reputation marketing translates into new clients and increased revenue. If you want to further refine the types of customers you wish to attract to your practice, SocialClimb’s Boost feature can do just that by broadcasting your successful reputation and increasing your visibility in your most preferred markets. Because of your authoritative reputation these potential patients are now more likely to trust your skills and take immediate action. Want to see how much SocialClimb can help increase your revenue? Try a free demo today!
Desert Orthopaedics of Nevada has been using SocialClimb as part of their strategic effort to improve their physician reputations online. They are now bringing in more than 123 new potential patients each month.
Midwest Orthopedics, at Rush University in Chicago, has seen direct revenue growth through their targeted plan to raise ratings for each of their 50+ surgeons. Using SocialClimb, Midwest has realized a potential monthly revenue increase of nearly $4,000 per physician.
Texas Orthopedics in Austin is a successful SocialClimb customer. They have seen a $320,000 monthly increase in overall patient opportunities, since beginning their efforts to improve their physician and location reputations.