HEALTHCARE MARKETING MANAGEMENT FOR PE-FUNDED PRACTICES
Scale Your Growth
in Any Market

Fast Growth Requires Big Exposure.

Improve online visibility of each practice’s location and get to new patients. Healthcare marketing doesn’t tend to go viral (pun not intended), so how can you increase the visibility of your roll-up practices quickly and effectively?

There’s a high chance that marketing wasn’t a strong suit of practices you’ve invested in. Now you’re looking to leverage your investment fast, but you don’t have a strong marketing foundation to build upon. 

Rely on SocialClimb’s marketing platform to improve the online visibility of each practice and increase your patient acquisition rate while lowing patient acquisition costs.

Enhance Your Local Google Search Rankings

Patients nowadays predominantly begin their search for medical care on Google. Meet them there.

When people search for healthcare, they are much more invested in their doctor’s The best way to increase your local search visibility is to rank in Google’s three-pack that features well-optimized Google Business Profiles. 

Use SocialClimb’s platform to streamline your GBP management: 

Create Google Business Profiles for each practitioner and each location in one place to secure your place at the top of Google’s search result pages. 

Bulk-upload hundreds of listings at once to improve efficiency. 
Centralize management of all GBPs: track their performance and optimize them accordingly. 

Create SEO-friendly posts to boost the visibility and relevance of your listings.

Ensure your practice is featured in three-pack multiple times by promoting both practitioners and locations.

Strengthen Your Brand Presence on Google

Some patients will intentionally search for your practice — don’t let competitors swoop in and distract your patient base.

Establish your dominance on local Google searches by boosting your organic efforts with low-cost brand ads. 

Manage your brand ads through SocialClimb to:

Streamline the ad setup process

Improve the quality of your ads

Increase your visibility

Track your campaign ROI

Increase your ad conversion rate

Lower the cost of your brand ads

Rely on our comprehensive ads library to choose the best-performing combination of ad copy, targeting, and placement. Gather all insights in one place and use data to positively influence your key business metrics. Use targeted search ads to attract the ideal patient mix and lower your patient acquisition cost.

Increase Your Growth Rate by Boosting Your Online Reputation

To grow your practice, you need to attract more patients. Once you’ve got exposure, you need to use that space to convince them that you’re the best choice for them.

Healthcare providers aren’t aware of just how much an online reputation can boost or bury their business goals — and that’s because they don’t measure its impact.

Optimize your practice’s online reputation and then let it do the heavy lifting for you: Google reviews are the new word-of-mouth, after all.

Automate Review Process

Decrease your manual workload — increase your incoming reviews.

Automate the review request process to get more patient reviews while decreasing the time spent accumulating them. 

Integrate SocialClimb with your PM/EHR to enable seamless automation.

Customize and send messages to patients within 24 hours after their appointment to kindly ask them to share their experience with others on Google.

Split the attention between locations and practitioners to build each GBP’s reputation.

Employ Data-Driven Strategies

Healthcare advertising can often be too expensive and not effective enough. So how do you improve your advertising ROI?

The lack of data in healthcare advertising is driven by the fear of HIPAA regulations. This produces non-targeted, generalized ads that don’t yield the profit between the patient acquisition cost and the patient value.

Improve your advertising performance by using SocialClimb’s HIPAA-compliant, data-oriented predictive targeting tools that help you lower your patient acquisition cost and increase your profit margin.

Capture Key Marketing Metrics

Private equity investors’ language is data. Keep your goals on track and hit the growth benchmarks with the only healthcare-specific set of tracking and reporting tools on the market.

Tracking the success of marketing campaigns in healthcare can be hard due to HIPAA. To meet your goals of accelerated growth, your PE-funded practices must capture key metrics that direct your marketing spend.

Take advantage of SocialClimb’s contemporary data analytics software to get your return on investment and meet your profit goals.

Track the Performance of Each Marketing Activity

See the influence of each campaign on your overall marketing performance. Track your patients’ journey from the first contact with your brand and make sure they make it through your marketing and sales funnel. 

Use call trackers to find out which channels yield the highest amount of new patients and adjust your marketing efforts accordingly.

Conduct Patient Surveys Through Automation

Get detailed insights into your patients’ experience and gain valuable feedback to enhance your internal processes, improve the patient experience, and increase your patient retention rate.

Customize and automate the process of conducting patient satisfaction surveys, PROs, and NPS surveys. Get consolidated reports of your surveys and compare survey results using our Benchmarking feature.

Disrupt The Healthcare Market

To grow PE-funded practices at your designated rate, you need the support of scalable healthcare marketing software.

Use SocialClimb’s healthcare marketing technology to finally tap into data-driven marketing and benefit from strategies that support your business goals. 

Streamline your internal marketing processes, reduce resources dedicated to task execution, and use data to target the most profitable patients in each location. 

Reassure your partners that the systems you bring in provide an advantage for all parties involved.

Choose software that scales to the needs of a hyper-growth roll-up practice and see results immediately.