Postcards with Predictive Patient Targeting
Revive Postcards with Predictive Patient Targeting
Postcard marketing can be expensive and ineffective when blanketing an entire zip code with a loosely defined target audience using a generalized message. Limited tracking and vague results are often insufficient to determine success of the campaign adding to more wasted marketing spend.
SocialClimb’s HIPAA-Compliant Predictive Patient Target uses 1,800 data points on over 250,000,000 adults in the U.S. to compare and identify common attributes among patients in this dataset.
Artificial Intelligence (AI) models in the SocialClimb platform allow you to identify prospective patients in a publically available database and target them with postcards or social media. Results include, tailored messaging, increased conversion with purchase intent visibility and robust tracking.
Reduce postcard budgets, improve campaign conversion, and track it all with predictive patient targeting by SocialClimb.
It Takes 7 Interactions Before Someone Will Act on Your Message
Identify Potential Patients
Identify patients by treatment need, risk level, and location
Design and Send
Create postcard designs and ship right from the platform
Track Campaign Performance
Track the success of your targeted postcard delivery along with other campaigns right in the platform
Use Predictive Patient Targeting to Send Postcards
Old Way
Buy a list of people that reside in a zip code and to ALL of them.
Design, print, and label postcards through 3rd party vendors.
Patient targeting options are limited so postcards are sent to every house.
Frequency is important when marketing to prospective patients. Blanketing an entire zip code with postcards limits frequency.
Large, expensive campaigns are sent less frequently, creating feasts and families when it comes to new patients.
Tracking either doesn’t exist or can’t integrate with your systems, making it difficult to see the impact of campaigns.
Limited patient acquisition tracking mean you get to keep guessing as to which campaigns work and which ones don’t.
Generalized targeting, non-existent tracking, and poor reporting create a spray-and-pray approach. Marketing budget becomes hopeful and patient acquisition is often loosely attributed to postcard campaigns.
New Way
Predict patients around your specific area with an increased probability of a specific need.
Need to drive more patients for a specific procedure or physician?
Predict patients around your specific area with an increased probability of a specific need.
Need to drive more patients for a specific procedure or physician?
Send postcards to only targeted individuals with an elevated probability of need in a desired zip code.
Design, print, and label postcards directly in the SocialClimb platform.
Increase the frequency of your marketing efforts due to focused and segmented targeting with smaller audiences.
Send postcards or social media advertisements to a tailored audience of patients with elevated healthcare needs.
Postcards include unique tracking capabilities to clearly identify audience interest, patients acquired, as well as ROI success metrics.
Reallocate your marketing budget to campaigns that work!
Learn how SocialClimb will help you grow.
Schedule a DemoSee where you stand with a free reputation report.
Learn MoreLeave the generalized targeting, poor reporting, and non-existent tracking postcards behind you. Reallocate your critical marketing budget to a clearly identified audience and campaigns that you are positive will bring new patients.
See how reviews can grow your practice.
Identify Audience
Identify your audience by treatment types, patient risk level, and location.
