August 7, 2024 Release

It’s important to SocialClimb that we make our customers aware of the improvements and innovations we are continually pursuing to bring value to you and your patients. Ask your customer success rep about any of the following.

Reporting Improvements

We’ve added new information to the audience report metrics.

This opens up ways that customers can make a hypothesis about how a marketing campaign will perform against another campaign, and then actually measure those results. These campaigns can be more holistic, covering multiple channels and touches, but still measured.

• The first metric we added is the size of the audience. This gives a glance view of how the audiences vary in size.
• The next section has two new metrics: Appointment % and New Patient %. These metrics represent the percentage of audience members with an appointment and who were new patients.
• The last added metric shows the estimated revenue per audience member. This
• allows for a comparison of how effectively an audience drove revenue to the practice.

Here’s what it looks like:

Campaign Management

• Boost was designed to give customers a way to manage ads without having to really understand all the things that go into managing an ad campaign. Customers often “outgrow” Boost though, by spending enough that they want to better control their spend, or by hiring someone to manage the account that has the knowledge to utilize more of the features available through Google’s ad platform. 

We now have a way for customers to take their account through Boost and convert it to an account that we just track performance for instead of managing the whole account throughSocialClimb.

Here’s what it looks like:

On the Manage Boost page, we have added a button to “Convert to Track Only.” This will make it so that the Google Ads account will no longer be managed through Boost. We will create a new External Ad Platform, and the account and

all metrics will continue to report on the Ad Insights and Marketing Reports, but can now be managed independently through Google Ads. This gives customers continual tracking insight, and the ability to do more things through the ad

platform than Boost enables.

Surveys

CAHPS Manual Uploads:

We have added the ability to upload responses for OAS CAHPS surveys manually. A survey must be created using the OAS CAHPS template. This will add an option to the triple dot menu to upload responses:

The file format of the responses we receive is standard, so the file and responses can then be uploaded. This enables us to report on the data in the app. There are some things to understand about the data: The data we receive is de-identified. So we cannot tie responses back to individual patients. That means the reporting is limited entirely to aggregates.

OAS CAHPS Reporting:

We built the primary reporting page for OAS CAHPS. The CAHPS vendor collects responses over quarter periods and then provides de-identified results to the client so they can see how the patients rated their experience for that quarter against previous quarters’ results.

The Top Section of this page shows responses for the quarter report selected in the filters. The Graph portion breaks down the Top Box score for each question section (i.e. Facility & Staff, Procedure Communication, Discharge/ Recovery Preparation, Overall Facility Rating, and Would they Recommend the Facility).

The “top box” shows the percentage of the respondents which gave the most positive response to survey questions in those sections. This is laid out to show the scores for the current quarter and the previous 4 quarters for comparison. 

We’ve only touched on a few updates here. Contact your representative or log in to the application to learn more.