The latest release of our platform introduces transformative features that significantly enhance the value delivered to healthcare organizations seeking to optimize their marketing strategies. A key highlight is the implementation of advanced Conversion Tracking capabilities. By providing a comprehensive view of marketing campaign performance, users can now assess the effectiveness of their tactics with a focus on estimated revenue and Return on Ad Spend (ROAS). This enables informed decision-making at various levels, from account-wide estimates to granular channel, source, and campaign attributions. The introduction of estimated revenue empowers healthcare marketers to make strategic choices based on ROI, moving beyond traditional metrics like acquisition costs.
Additionally, we’ve improved reporting accuracy by incorporating touchpoints beyond phone calls. We now capture data from non-call interactions such as postcard campaigns, providing a deeper understanding of patient acquisition.
Improvements in surveys include support for additional Patient Reported Outcomes (PRO) surveys like KOOS JR, a CAHPS Survey Response Upload Tool, and enhanced PRO reporting capabilities.
The latest developments underscore our commitment to providing healthcare organizations with advanced tools and insights, empowering them to make data-driven decisions, optimize marketing budgets, and ultimately enhance patient acquisition and engagement strategies.
