Patient feedback isn’t just about satisfaction scores—it’s a crucial tool for practice growth and improvement. While 80% of organizations believe they deliver “superior” experiences, only 8% of their customers agree….

The Evolution of Healthcare Reviews: From Word-of-Mouth to Digital Trust In today’s digital-first healthcare landscape, your online reputation is often a patient’s first impression of your practice. While star ratings…

Investing in healthcare businesses is no small feat. As a private equity investor, you’re not just putting your money into a business—you’re investing in the well-being of communities, the reputations…

Be honest: how often have you decided to cut down on marketing costs because you couldn’t prove that the investment is worth it?  Understanding and optimizing marketing efforts is crucial…

The Importance of Healthcare Marketing in an Economic Downturn These past couple of years have been the equivalent of the world’s largest roller coaster for businesses everywhere — and the…

When it comes to marketing concepts, the 5P’s of marketing are oldies but goodies. Let’s revisit the famous concept coined back in the 1950s in an exploration of how it…

As marketers, we tirelessly advocate for healthcare clients to prioritize their online reputation. Online reviews are the user-generated cornerstone of healthcare marketing, and as such, they require a strategic growth…

In healthcare marketing, targeting the right audience isn’t just about precision—you often find yourself in the whirlwind of HIPAA and patient privacy (PHI) issues. As marketers, we strive to deliver…

Is it challenging for you to establish a genuine connection with your patients?  Here are some eye-opening facts showing that the personal touch is more important than ever: 80% of…

While the live doctor-patient interaction remains irreplaceable, the path leading to it has been shaped by the constant influence of the internet in the past decade or two. With almost…

Contemporary digital trends may not seem as important for a traditional vocation such as healthcare. Yet, even long-established professions, like healthcare, are now embracing digital platforms for engaging with their…