SocialClimb’s powerful tools improve physician reputations by making it easier for patients to talk about them.
The problem with online reviews is that few people leave them but just about all potential patients will read them. Research suggests that around 95% of patients are pleased with the care they receive. However, few of those happy patients leave reviews on their own.
On the other hand, the unhappy 5% are often extremely vocal in their online complaints, making practice and doctor ratings lower than they should be.
SocialClimb’s inventive system combats this problem. SocialClimb empowers doctors and other medical providers to dramatically improve their online reputations by asking all patients to provide reviews with simple, automated text message and email invitations. Using this automated process, doctors quickly develop a regular volume of positive reviews. They raise their average ratings and offset the skewing that otherwise happens in online review forums like Google and Facebook.
This robust, representative sample better reflects your doctors’ true quality of care. These high ratings will attract new patients to your practice and raise your standing in Google search results.
When negative reviews do appear, SocialClimb’s comprehensive toolkit helps practices find, track, and manage them for quick and easy service recovery.
SocialClimb’s system uses the power of current consumer trends to both raise your reputation and to make your reputation matter.
Modern medical practices understand why positive reviews online are important: because patients and search engines want to find the most trustworthy physicians.
Today’s patients decide who they can trust through internet searches. Quality is no longer just a recommendation from your primary care physician. And in the consumer’s mind, quality is no longer based only on your training and experience. Of course these things matter. But consumers want more than skill; they also want care. They choose care by comparing online ratings and reading other patient reviews.
Patients also choose based on who shows up in their online searches. Because search engines want to give people the best results, they return a list showing physicians with the highest online ratings. To even show up in search results, you want your online ratings to reflect your true skill and care.
SocialClimb’s system drives doctor ratings and reviews up 15x. This regular flow of honest, high-quality reviews improves Local Search results for both practices and doctors. These higher rankings mean more potential patients see your practice. They see your positive reputation, believe they can trust you, then choose your services.
Getting 10% of your happy patients to give you public reviews is the key to winning the reputation battle. SocialClimb’s system automates the process that gets happy patients sharing on social media.
SocialClimb’s tools seamlessly integrate with your current practice management system and send a customized message to all patients, inviting them to leave a review soon after they have received care.
This simple invitation, right to patients’ phones or email accounts, makes it easy for them to talk about your practice online. SocialClimb’s statistics show that about 10% of patients will leave a review from this prompt. Their quick responses create an immediate, significant increase in reviews and ratings for your physicians.
Increased volume and a regular flow of recent reviews also give physicians some protection from the occasional negative review.
It’s not enough to just have a high number of positive reviews for a particular practice or doctor. When issues come up, maintaining a polite and responsive presence online signals to future customers that your practice is aware of its patients and cares about their opinions.
SocialClimb’s system allows practices to see and manage all their reviews—for all practice locations and physicians—in one central place. Our tools monitor reviews across all major social review platforms, including reviews left independently. When our system finds a negative review, it notifies you immediately, then pulls it into SocialClimb’s central management system for prompt and effective service recovery from your team.
You and your team can easily assign, monitor, and track negative reviews from this central location. You can even respond to patients directly through this system, SocialClimb will automatically post your response on the platforms where patients commented.
Other ways SocialClimb helps you to manage service recovery:
The Center for Sports Medicine and Orthopaedics in Chattanooga (SportMed) began focusing on the reputation of its 26 surgeons and 8 locations in 2017. Using SocialClimb, the management team raised their physician reputations to become the highest rated Orthopedics practice in the country.
The SportMed team has worked hard to use patient feedback to improve their patient experience. They now have more than 4,000 public reviews with an average of 4.72 stars.
The Columbia Orthopaedic Group has a proven track record of patient care, outcomes and value. The team at Columbia Orthopaedic Group has made patient happiness and outcomes their focus, and their public reviews data reflect this.
This group of 27 surgeons has more than 120 reviews per surgeon on the key sites where patients find care providers. The average ratings for their providers in 4.82 stars.
The San Antonio Orthopaedic Group (TSAOG) has always focused on improving and maintaining the individual reputations of their 46 surgeons. When they began leveraging SocialClimb’s systems in this effort, they saw significant growth in their ratings and in the volume of reviews.
TSAOG now has more than 4,000 online reviews, with a 4.75-star average rating. That is 87+ reviews per surgeon. The power of these physicians’ growing reputations shows through their higher online search rank in the San Antonio area, matched by significantly increased patient flow and their online presence in the San Antonio area.