Local search dominance on mobile devices is won or lost on your Google Business profiles. The key to winning for practices & physicians is the Triangle of Keywords configured correctly + consistent great reviews from patients. Get the keywords in these three areas working consistently and the physician’s Google Business profile, GBP (and practice GBPs) will dominate Local Search:
- The Google Business profile(s) for the physicians and practice
- The Profile page on the practice website for each physician
- In the Reviews left by patients about that physician or practice
Steps to Get Your Practice Setup
- Get a great Reputation building for your practice owned GBP pages. Have them configured correctly with your categories and keywords.
- Claim or create a Google Business profile (GBP) page for each physician in each unique (geographically distinct by more than 10 miles) office location where they see patients.
- Configure those GBP pages
- Upload images of the physician and office
- Make sure the Name, Address, Phone number and standard hours of operation are correct.
- Add the keywords as Categories and Additional categories. The primary category may be Orthopedic Surgeon and additional categories could be Knee Surgeon, Hand Surgeon, Total Joint Replacement, etc.
- Add the keywords and phrases for the physician to the Business Description section as well.
- Sync those pages into SocialClimb
- Use SocialClimb tools to manage and configure your GBP pages.
- Monitor and receive reports on GBP activity per location, per physician
- Set up the link to go to physician profile page, not the main page. Ideally, this link would carry a unique identifier so you can track website traffic generated by each GBP page.
- Triangle of keywords setup
- Google Business profile Category and keywords (Item 3 above)
- Website profile keywords – Get the keywords into the website profile pages for each physician and location page in the practice website.
- Increase the patient ratings and reviews going into the GBP pages
- Split patient flow – SocialClimb will split invitation review flow between physician GBP page(s) and the practice page(s)
- Add Posts to the GBP pages that provide more interesting content and options
- Video of the physician
- Self-serve appointment scheduling
- Other marketing efforts that provide more insight into the physician or practice
Local Search Dominance is only a few easy steps away from where you are now. It’s time to get started.