Newsletter May 2020

THE MAY ISSUE

FEATURED FEATURE

Do you know about this SocialClimb feature?

Predictive Analytics

Big data and AI are coming your way. We have integrated big data into our platform on over 250 million U.S. citizens on 200 data points. Our artificial intelligence (AI) tools access and analyze that data to predict where high concentrations of patients with specific conditions live.

The map shown is organized by zip code, with the darker red areas indicating higher concentrations of patients at risk for orthopedic joint pain. The interactive map can be filtered to show elevated, high, or extreme risk for a long list of specific medical conditions.

Once the zip codes are identified, they can be selected to become part of the geo target that will receive reputation ads from your physicians.

INDUSTRY TRENDS AND UPDATES

Attract High-Value Patients with Predictive Analytics

We’ve introduced you to our predictive analytics feature—something no other patient acquisition company is offering. Now, let’s put it in context. Our integrated approach incorporates reputation management, predictive analytics, targeted ads, and incredible metrics that let you calculate your ROI down to the individual patient acquisition cost. And you can manage it all from a single location with our dashboard. You can see the results of your efforts in our monthly marketing report. Read more.

“Pausing requests for online reviews from your patients may have been necessary in the early stages of the pandemic. It is also important to know when the right time is to turn them back on.“

“Adding this layer of AI-driven data to your growth initiative gives you the power to increase your profit margins without cutting costs. In addition, you’ll be able to calculate your ROI and prove the value of your marketing spend.“

5 Reasons to Begin Collecting Reviews Now

Should medical practices and physicians be collecting reviews now? It’s a valid question. Our short answer is yes, they should. We’ve put together a list of reasons you should be sending out review requests now. You don’t want to risk slipping from your dominant spot in Google’s Local Search, and a gap in your reviews has the potential to do just that.

If you’ve turned off your reviews, make sure your practice and your doctors continue to win at Local Search by turning them on right away so they’re in place as you begin the recovery process.

A Few Stats on the Importance of Calls from Google Search

Digitech has gathered some statistics and put them together in a great infographic titled “The Impact of Calls From Search on Healthcare Marketing.” While not all of the stats will be relevant to your practice, you may be interested in some of these highlights:

“Near Me” searches in healthcare have increased by 100% since 2015.
88% of consumers schedule their healthcare appointments by phone.
71% of patients scheduling physician or surgery appointments search for care online.
57% of patients who schedule a physician or surgery appointment did not have a provider in mind before conducting their online search.

View the PDF.

50% of calls from online search to clinics come from organic (reputation) searches and 50% come from paid (Boost Ad) searches.
58% of calls from online searches for physicians and surgery come from organic (reputation) and 42% come from paid (Boost Ads) searches.

PRESENTING DR. MITCH

Dr. Mitch will brighten your smile as he explains how SocialClimb helps him handle negative and positive reviews. Watch now.

KEEP UP WITH SOCIALCLIMB

May Events

AAOE VIRTUAL CONFERENCE, MAY 2 – 5, 2020

Thank you to those of you who tuned in to listen to Ty Allen’s presentation on May 4. We look forward to seeing our friends and colleagues in person at the next AAOE conference.

RELIABLE IT WEBINAR

EMERGENCY SURVIVAL GUIDE: THREE STEP MARKETING PROCESS TO GET YOUR PRACTICE ROLLING AGAIN

We are grateful to Mike Pendleton of Desert Orthopaedic Center and Andrew Carlson of Bluegrass Orthopaedics who co-presented this webinar with Ty Allen on May 14. If you missed it, you can watch the video here.

Please reach out if you need help implementing the recovery plan as you get your practice back up to speed.

Upcoming Events

Several upcoming events have been cancelled or changed due to the COVID-19 pandemic. The list below represents most current information that we have on upcoming events.

ASHVILLE ORTHOFORUM MEETING 2020

Moved to September and combined with Atlantic OrthoForum Meeting (see below).T

The following events are still scheduled as of today:

WESTERN ORTHOFORUM MEETING 2020

August 27 – 29, 2020
Half Moon Bay, California

SHSMED 2020 CONNECTIONS

September 13 – 16, 2020
Chicago, Illinois

ASHVILLE ORTHOFORUM AND ATLANTIC ORTHOFORUM MEETING 2020

September 24 – 26, 2020
Nashville, Tennessee

REYNOLDS ORTHOFORUM MEETING 2020
October 1 – 3, 2020
Austin, Texas

THERAPY SERVICES MEETING 2020
October 15 – 17, 2020
San Antonio, Texas

RIT HEALTHCARE EXECUTIVE SUMMIT
October 15 – 16, 2020
Avon, Colorado

ORTHOASC AND ORTHOHOSPITAL EVENTS 2020
November 4 – 5, 2020
Chicago, Illinois

ORTHOCONNECT CONFERENCE 2020
November 6 – 7, 2020
Chicago, Illinois

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