Newsletter September 2020

November newsletter draft

 
THE SEPTEMBER ISSUE
 
FEATURED FEATURE
Do you know about this SocialClimb feature?

Measurement

We introduced our reports and our Call Tracker in previous newsletter issues (June and July) where we set the stage for this month’s cherry on top: measurement. One of the reports we mentioned in June that our customers find most valuable is our Marketing Report Card. It highlights some critical numbers you need to know. And our Call Tracker makes those calculations possible. 

Our Marketing Report Card shows several key metrics that enable you to know the direct impact of your marketing efforts: inbound phone calls, appointments made, conversion rate, revenue from those appointments, your marketing spend, and our favorite, your patient acquisition cost. ​​​​​

What it boils down to is this: You can and should be measuring the effectiveness of your marketing spend. Knowing your patient acquisition cost (PAC) empowers you to spend exactly what you need to bring in the patients you want. Knowing your return on investment (ROI), which can be calculated from the numbers in your Marketing Report Card, can guide you in planning out your marketing strategies. 

Read more in Measuring Your Medical Marketing Spend

 

 
INDUSTRY TRENDS AND UPDATES
 
5 Healthcare Marketing Strategies Your Medical Practice Is Not Doing but Should Be
​​​Healthcare marketing is evolving as high-tech solutions like artificial intelligence, predictive analytics, big data, and machine learning become big players in the industry. We like to stay a step or two ahead of the game by making use of this available cutting-edge technology in ways that greatly benefit medical practices, opening the door to marketing more effectively and precisely. 
 

 
 
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This article looks at five marketing strategies your medical practice should be doing if you want to dominate the market in your area. Adopting these strategies means more of the patients you want, more accurately meeting the needs of medical consumers searching online for care, and no more guesswork on the effectiveness of your marketing.  

What Metrics Should You Track as a Healthcare Marketer?

Mandy King at Hubspot discusses the top metrics that need your attention in her article, 7 Essential Metrics Healthcare Marketers Need to Focus On. Here’s a spoiler, the top spot goes to your patient acquisition cost. We have to agree with her; your PAC is supremely important to the success of your marketing efforts.

Read more. 

Don’t Miss Our Latest Blog Posts

      

 
 
LAUGH BREAK
 
Could you use a little 2020 vision when it comes to your online reputation? Dr. Mitch recommends SocialCimb to gain some much needed focus on your online reviews.   

Watch now. 

 
KEEP UP WITH SOCIALCLIMB
 

Upcoming Events
 

Several upcoming events have been cancelled or changed due to the COVID-19 pandemic. The list below represents the most current information we have on upcoming events. 

2020 ORTHOFORUM VIRTUAL SEMINAR 
October 21 – 22, 2020

AAOE BOARD MEETING
October 22, 2020
Atlanta, Georgia
SocialClimb is sponsoring the Thursday evening dinner. 

2020 ORTHOASC VIRTUAL SEMINAR
November 4 18, 2020

2020 THERAPY SERVICES VIRTUAL SEMINAR
November 11, 2020

2020 ORTHOHOSPITAL VIRTUAL SEMINAR (date TBD)
November 2020

HCIC
November 16 20, 2020
Virtual

 
 
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