Customer expectations in the healthcare industry are constantly changing. With the wide range of care options at their fingertips, patients can afford to be selective and are holding providers to…

Almost everything we do these days has undergone a digital transformation. From banking to fitness tracking, we provide and consume data at every turn. Still, while data is being combined…

Imagine a scenario where you want to test how your patients would respond to a new email offer. You go through the lengthy process of compiling a mailing list, cleaning…

If you find it challenging to establish a genuine connection with your patients, here’s a fascinating fact that might change your perspective — a whopping 72% of consumers respond positively…

Did you know that Facebook remains the most used social platform worldwide, boasting a staggering 2.93 billion monthly users? With an overwhelming majority of people actively engaging on this platform,…

In the era of value-based care, healthcare providers are increasingly recognizing the importance of actively involving patients in their own treatment decisions. Value-based care emphasizes the quality over quantity of…

When was the last time you turned to Google to find information? Chances are, it was just earlier today.  Google has become an integral part of our daily lives, with…

We’ve said it many times and will continue to do so — your online reputation must be one of your top priorities.  Before the digital era, we all relied on…

As the healthcare industry moves towards a more consumer-centric ecosystem, the need to understand and engage with patients on their terms becomes more critical than ever. With a variety of…

You’ve heard it before — if you’re not measuring your results, you’re wasting your marketing dollars. This statement holds even more significance in the context of healthcare marketing. Within an…

As a healthcare provider, establishing a robust online presence is crucial not only for showcasing your expertise but also for managing your reputation effectively. While Google Business Profile (GBP)  has…