Today’s patients expect their interactions with healthcare providers to be straightforward, tailored to their needs, and as user-friendly as any other service. They are more proactive than ever, using digital…

In the healthcare sector, the well-being of patients should always come first. Yet, the practice of fee splitting presents a complex challenge to this principle. When healthcare providers engage in…

In today’s digital age, a majority of healthcare institutions have established their presence online, with websites providing vital information and services to their patients. Yet, healthcare organizations are bound by…

Medical practices face a range of challenges, from keeping up with the latest technologies and treatments to managing patient expectations. Among them, one critical area often takes a backseat —…

Orthopedic care is among the most prevalent, most expensive, and fastest-growing categories in US healthcare. In fact, the orthopedics market is projected to grow by $756.75 million between 2023-2027. What’s…

Did you know that Google processes over 99,000 searches every single second? This makes more than 8.5 billion searches a day. When we look at numbers like that, it’s no…

Trying to convince patients to choose your practice is challenging. Not only do you have to spread the practice name to create awareness in the community, but you also have…

The U.S. healthcare industry is a massive $2.5 trillion market. But with size comes competition, making it crucial for healthcare organizations to find innovative and impactful strategies to distinguish themselves…

Healthcare is one of the largest industries in the U.S. With all the competition practices face, it’s important for healthcare marketers to maintain a strong digital marketing strategy to uphold…

A marketing strategy is essential for any healthcare organization. You could have the best physicians in the world, but if your potential patients don’t know about your hospital, it’s going…