Social media has become an integral part of many healthcare organizations’ marketing strategies. Across the United States, over 99 percent of hospitals have an active Facebook page and an increasing…

In the rapidly evolving healthcare landscape, accountability is paramount. Every action is scrutinized and healthcare providers often find it necessary to shield themselves from professional, legal, billing, and treatment pitfalls….

Your healthcare business equips you with great power and, as the saying goes — with even greater responsibility. Patients value the care you provide and trust you with their lives…

In the past, healthcare marketing was often limited by the stringent Health Information Portability and Accountability Act (HIPAA) regulations, leading to a broad and often ineffective spray-and-pray approach. In the…

In the world of healthcare, there’s a prevailing thought — if our services are life-saving and essential, why would we need to market them? Especially for those in smaller communities,…

In many rural communities, residents often bypass their local medical facilities, seeking care in bigger city hospitals, even when the healthcare services they need are available just a short drive…

In the past year, over 98% of consumers used online reviews to find information about a local business before visiting. At the same time, 71% of them relied on customer…

Having a local SEO strategy is crucial for any business with a physical location, but in the healthcare industry, it’s especially important. Most providers rely on attracting patients who live…

In the world of healthcare, physicians often find themselves stretched thin. Among the growing administrative tasks imposed by insurers and hospital administrators, there’s less time for the hands-on patient care…

Patient-centered care is the cornerstone of modern healthcare, ensuring that patients are at the heart of every medical decision. As a tool that strengthens the voice of the patient, enabling…

The stats about today’s healthcare consumerism are clear: 71% of consumers use online reviews as the very first step in finding a new provider and 50% of consumers are more…