Build Your Online Reputation with HIPAA-Compliant Review Responses Online reviews have become a critical component in the decision-making process for many potential patients. By engaging with patient feedback, healthcare providers…

Showing up at the top of relevant Google searches is everything. If you’re investing large sums of money in Search Engine Optimization (SEO) but still aren’t showing up in search…

How to Deal with Angry Patients and Negotiate with Upset Customers When it comes to upset customers, the news of a bad experience will reach twice as many ears as…

Why Your Healthcare Marketing Strategy Isn’t Working & How to Fix It Are you frustrated by the poor results you get from your healthcare marketing activities? Many healthcare providers are…

How to Optimize Your Patient Acquisition Cost Your number one job as a healthcare provider is taking excellent care of your patients. Your second most important job should be attracting…

Critical Access Hospitals (CAH’s): The Importance of Marketing As a healthcare professional in a Critical Access Hospital (CAH), you may have the misconception that patients will automatically seek your services…

Optimizing for Organic or Local SEO — What’s the Difference? Are you trying to improve your healthcare organization’s visibility? You’re probably relying on paid advertising and reputation management to do…

Imagine this situation. Henry, as a now-seasoned diabetes patient, is at the hospital again, struggling to maintain healthy blood glucose levels. His healthcare providers think that he isn’t complying with…

Healthcare Demand Generation Best Practices An effective approach to patient acquisition is critical to the success of healthcare providers. But before you can start acquiring and retaining patients, it’s crucial…

The Impact of Cookieless Marketing in Healthcare Would you like some cookies?  Several times a day we’re faced with this question when visiting different websites. Many choose to accept the…

How to Grow Your Healthcare Business by Promoting Your Doctors A successful healthcare organization is one that attracts new patients, but it’s equally important to remember that patients choose doctors,…