Every healthcare organization has a shared objective — driving patient growth. The mission to attract new patients often sends us diving deep into a world of marketing metrics, from web…

In today’s healthcare landscape, where patients are becoming more informed and selective about where they receive care, building a solid brand and enhancing brand awareness are critical. And, with 72.3%…

The last decade has been a transformative period for healthcare, marked by increased private equity investment resulting in significant changes. This capital infusion has been directed toward both large-scale healthcare…

In the era of value-based healthcare, there has been a growing recognition of the critical role of Patient-Reported Outcomes (PROs) — measurements that capture a patient’s health status, including physical,…

What do you do when you’re searching for a new restaurant to try, need a quick route to the nearest gas station, or looking for a local healthcare provider? Most…

The nature of online searches has continually evolved over the years. The advent of mobile search introduced us to the idea of “near me” results, while the launch of digital…

As a healthcare provider, you understand the ongoing necessity of enhancing your online visibility. Maybe your website is showing up organically in the search results, and maybe your Google Business…

As a healthcare provider, you operate within an intricate web of financial and medical dynamics. Apart from your primary role of delivering top-quality care to your patients, you also need…

Did you know that even in our digital age, 71% of consumers feel that direct mail is more personal than online communication? While postcard marketing might seem a little old-school…

Customer expectations in the healthcare industry are constantly changing. With the wide range of care options at their fingertips, patients can afford to be selective and are holding providers to…

Almost everything we do these days has undergone a digital transformation. From banking to fitness tracking, we provide and consume data at every turn. Still, while data is being combined…