3 Proven Medical Practice Marketing Strategies
Proven Medical Practice Marketing Strategies An important but often difficult part of managing a private medical practice is acquiring new patients. With so much of the world being online, patients…
How Patient Feedback Tools Are Revolutionizing Healthcare Safety
Healthcare generates more than 30% of the world's data, but only 3% of it is utilized to solve problems. Too…
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Advertising vs Brand Reputation in Healthcare: Where to Start?
Healthcare Advertising or Healthcare Brand Reputation, Start where!? Healthcare practices need to reach more prospective patients to drive growth in today’s increasingly competitive landscape. You may be wondering, what are…
Reputation Management and Recruitment Are Directly Related
Online Reputation Management and Recruitment Are Directly Related In today’s virtual landscape, managing your online reputation is a critical component of operating and growing your organization. It builds trust with…
How Do Acquisitions Affect Marketing Strategies for Orthopedics?
Orthopedic Marketing Strategy Impact from Market Consolidation Acquisitions in the orthopedic market had been increasing steadily since 2017 until the pandemic caused a significant decrease since 2020. While uncertainty, financial…
FQHC Marketing Strategy Will Get New Patients
Balance your Patient Mix for Your Federally Qualified Health Center Federally Qualified Health Centers represent an American ideal: affordable and accessible healthcare for everyone. They provide preventative and primary medical care,…
Measuring Healthcare Marketing Success with HIPAA-Compliant Tracking
Measuring Healthcare Marketing Success with HIPAA-Compliant Tracking The cost to retain existing patients will always be less expensive than the cost to acquire new patients. Even with the best retention…
Orthopedic Practices and Overcoming Big Marketing Challenges
Overcoming Big Marketing Challenges as an Orthopedic Practice The key to running an orthopedic practice is a healthy stream of patients who need your services. That comes as a surprise…
NPS ® in Healthcare
Net Promoter Score® in Healthcare In the post-COVID environment, many consumers have shifted towards a more active role in caring for their own health, looking for seamless technology and a…
Digital Marketing Matters in Healthcare
Healthcare Marketing: How to Get Your Practice to Show up Online Consumers have become exceptionally accustomed to finding just about every type of product and service online, and the healthcare…
Part 3 Healthcare Marketing: Brand Consolidation
Part 3 – PE Investment & Healthcare Brand Consolidation: Marketing for a Branded House One of the most pressing questions after a PE healthcare consolidation takes place is, “Should private…
The Long and Short of Medical PPC (Pay-Per-Click) Marketing
Medical PPC Marketing: What You Need To Know Before the internet, healthcare providers who were looking to acquire new patients had only a few tools at their disposal. They could…
