Healthcare marketing has long been lagging behind the modern digital marketing landscape where data-driven precision targeting works wonders, delivering quick results and enviable advertising ROI.  The slow adoption of advanced…

In healthcare marketing, targeting the right audience isn’t just about precision—you often find yourself in the whirlwind of HIPAA and patient privacy (PHI) issues. As marketers, we strive to deliver…

Sometimes attracting new patients while trying to retain existing ones looks like a two-front battle. With the competition in the industry fiercer than ever and consumers wanting fast and reliable…

For most millennials and older generations, it’s still easy to remember how the world looked before social media, but to imagine today’s life without it can be a hard thing…

My baby girl loves eating sugar. I know—it’s unhealthy and I completely understand if there’s a shocked expression on your face. But, it’s even worse when she decides to pour…

Artificial Intelligence (AI) is transforming industries across the board, and integrating it into healthcare marketing allows you to unlock a host of opportunities to refine your strategies and connect more…

Though we’re just a few months into 2024, it’s clear that healthcare marketing will continue to be influenced by the latest technologies and increasing patient demands. The experience from previous…

With vast healthcare choices and information accessible at the click of a button, the difference between thriving and merely surviving healthcare organizations often depends on visibility and connection.  Why is…

In the world of healthcare marketing, change happens faster every year. Whether you’re facing new regulations, new marketing channels, or a new preferred media from patients, you have to be…

Is it challenging for you to establish a genuine connection with your patients?  Here are some eye-opening facts showing that the personal touch is more important than ever: 80% of…

Healthcare providers often tell us that having their own business is a constant juggle between providing the best possible care and running the practice. In essence, this applies to any…