It’s a common misconception that quality medical care alone is enough to attract and keep patients. The reality is quite different—today, the growth of the healthcare business is dependent on…

In an increasingly unfavorable market struck by the recent recession, the pressure on healthcare marketing agencies to deliver palpable results and prevent client churn has never been higher.  As competition…

The numbers say that 5% of all Google searches are health-related, which may seem low at first glance. But, suppose we know that Google, as the leading search engine in…

You often add “near me” to your online searches, but have you ever wondered how it works? Here’s the explanation: it signals to search engines like Google that you’re looking…

Let’s open this important topic with a fact often overlooked by healthcare providers—a medical practice is a business. This realization is crucial for the growth and sustainability of profit-oriented healthcare,…

As marketers, we tirelessly advocate for healthcare clients to prioritize their online reputation. Online reviews are the user-generated cornerstone of healthcare marketing, and as such, they require a strategic growth…

Handling a large amount of private patient information is an everyday routine in healthcare. Due to the sensitivity of such data, it was inevitable to establish a set of rules…

We often say that’s the way the cookie crumbles when we must accept things just as they are. The same can be said for the coming change in collecting users’…

Healthcare marketing agencies have a rare advantage in today’s marketing landscape: targeting a yet unsaturated market with high potential. However, this market isn’t without its challenges, making it difficult for…

Healthcare marketing has long been lagging behind the modern digital marketing landscape where data-driven precision targeting works wonders, delivering quick results and enviable advertising ROI.  The slow adoption of advanced…

In healthcare marketing, targeting the right audience isn’t just about precision—you often find yourself in the whirlwind of HIPAA and patient privacy (PHI) issues. As marketers, we strive to deliver…