Human-to-human (H2H) marketing is exactly what its name implies: it’s a marketing approach that advocates putting people at the center of your strategy. H2H marketing goes beyond customer representation as…

Starting in 2025, orthopedic practices (and other healthcare providers who offer these services) will be required to report patient-reported outcome measures (PROMs) for total hip arthroplasty (THA) and total knee…

Be honest: do you truly know how happy your patients are with the care you provide? To know their true level of satisfaction, you need to engage in comprehensive feedback…

Federally Qualified Health Centers often struggle with limited funding and public perception issues. Healthcare marketing presents a valuable opportunity for FQHCs to change public perception, eliminate stigma, and build successful…

FQHCs remain the pillars of our healthcare system, catering to underserved communities who seek accessible and affordable care. However, FQHCs don’t garner much visibility outside of the communities they serve:…

It’s a common misconception that quality medical care alone is enough to attract and keep patients. The reality is quite different—today, the growth of the healthcare business is dependent on…

In an increasingly unfavorable market struck by the recent recession, the pressure on healthcare marketing agencies to deliver palpable results and prevent client churn has never been higher.  As competition…

The numbers say that 5% of all Google searches are health-related, which may seem low at first glance. But, suppose we know that Google, as the leading search engine in…

You often add “near me” to your online searches, but have you ever wondered how it works? Here’s the explanation: it signals to search engines like Google that you’re looking…

Let’s open this important topic with a fact often overlooked by healthcare providers—a medical practice is a business. This realization is crucial for the growth and sustainability of profit-oriented healthcare,…

As marketers, we tirelessly advocate for healthcare clients to prioritize their online reputation. Online reviews are the user-generated cornerstone of healthcare marketing, and as such, they require a strategic growth…