Is Marketing Attribution Possible in Healthcare?
In the healthcare industry, where the well-being of patients takes center stage, evaluating the effectiveness of marketing campaigns has long been a challenge. After all, how do you measure the…
Healthcare Marketing Agencies: How to Prevent Churn in Healthcare Clients by Attracting High-Value Patients
In healthcare marketing, targeting the right audience isn't just about precision—you often find yourself in the whirlwind of HIPAA and…
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Healthcare Online Advertising — Tips to Boost Your Business
Knowing how to start with healthcare online advertising to promote your business can be overwhelming. Not only do you need to learn the differences between the types of ads you…
Marketing Attribution in Healthcare – What Is It and Why Does It Matter?
Connecting with your patients online is critical to the success of your business, but how can you tell which of your healthcare marketing efforts are actually bringing in customers? Imagine…
Brand Awareness in Healthcare: Best Practices
With the rise of consumerism in healthcare, the need to differentiate your healthcare organization and the care you provide has never been more important. When it comes to choosing a…
Google Analytics Isn’t HIPAA Compliant
Google Analytics Isn’t HIPAA Compliant As a healthcare provider, you’re inevitably familiar with HIPAA. You probably have a good handle on how to maintain patient privacy in normal business operations,…
Changing Public Perception of FQHCs Can Grow Your Business
Changing Public Perception of FQHCs Can Grow Your Business As a Federally Qualified Health Center (FQHC), you’re a critical part of the U.S. healthcare safety net, providing care to uninsured…
How to Respond to Negative Patient Reviews
Responding to online reviews in today’s digital environment isn’t optional — it’s a must, especially in healthcare. Patients expect to find information about healthcare providers online and want to share…
Why Should Your Healthcare Organization Collect PROs?
Why Should Your Healthcare Organization Collect PROs? Collecting Patient-Reported Outcomes isn’t just a ‘nice-to-have’; it’s a MUST have. Healthcare providers commonly assess a patient’s health status by considering various factors…
From Gratitude to Growth: Benefits of Online Reviews
From Gratitude to Growth: Benefits of Online Reviews The COVID-19 pandemic may feel like a distant past to some, but it was only three years ago when the world went…
Improve ROAS for Your Healthcare Organization
Improve ROAS for Your Healthcare Organization How much revenue does your healthcare organization earn for every dollar you spend on advertising? The answer lies in your Return on Advertising Spend…
What Is Marketing Growth Multiplier in Healthcare?
What Is Marketing Growth Multiplier in Healthcare? Growth in healthcare organizations is important, but so is growth rate. Do you know where you currently stand? In an increasingly competitive and…
