The U.S. healthcare industry is a massive $2.5 trillion market. But with size comes competition, making it crucial for healthcare organizations to find innovative and impactful strategies to distinguish themselves…

Healthcare is one of the largest industries in the U.S. With all the competition practices face, it’s important for healthcare marketers to maintain a strong digital marketing strategy to uphold…

A marketing strategy is essential for any healthcare organization. You could have the best physicians in the world, but if your potential patients don’t know about your hospital, it’s going…

As a healthcare marketer, you understand the competition for patients’ attention and trust. A robust digital strategy is how you can set yourself apart. Let’s look at five proven healthcare…

Navigating the world of healthcare isn’t just about patient care — it’s also about handling a maze of regulations. These rules encompass everything from how a healthcare organization is set…

Choosing a healthcare provider is no simple task, and before making a decision about a physician, 77% of patients turn to online reviews. They go through search results, analyze healthcare…

Social media has become an integral part of many healthcare organizations’ marketing strategies. Across the United States, over 99 percent of hospitals have an active Facebook page and an increasing…

In the rapidly evolving healthcare landscape, accountability is paramount. Every action is scrutinized and healthcare providers often find it necessary to shield themselves from professional, legal, billing, and treatment pitfalls….

Your healthcare business equips you with great power and, as the saying goes — with even greater responsibility. Patients value the care you provide and trust you with their lives…

In the past, healthcare marketing was often limited by the stringent Health Information Portability and Accountability Act (HIPAA) regulations, leading to a broad and often ineffective spray-and-pray approach. In the…

In the world of healthcare, there’s a prevailing thought — if our services are life-saving and essential, why would we need to market them? Especially for those in smaller communities,…