Are you filling your schedule with your ideal patients? Allocating your marketing budget towards demand capture might not always lead to the most rewarding or efficient outcomes. Often, this approach…

Have you ever wondered what your patients truly think about your healthcare services? With the rise of patient-centered care, where high demands for quality healthcare prevail, patient-reported outcomes (PROs) present…

While the live doctor-patient interaction remains irreplaceable, the path leading to it has been shaped by the constant influence of the internet in the past decade or two. With almost…

Contemporary digital trends may not seem as important for a traditional vocation such as healthcare. Yet, even long-established professions, like healthcare, are now embracing digital platforms for engaging with their…

With the use of groundbreaking technologies like AI for administrative efficiency and robotics in surgery, it’s evident that we’re witnessing a digital revolution in healthcare. At the same time, this…

In healthcare, we often draw parallels between patient care and business strategies. Just as specific indicators are crucial to evaluate the effectiveness of treatments, medications, and surgeries, a similar approach…

Four in every five adults start their search for a healthcare provider online, underlining the growing importance of a strong online presence in healthcare. As online channels continue to expand…

Healthcare marketing is a dynamic and complex field, requiring a strategic approach to maximize returns on investment (ROI). One crucial concept that healthcare marketers need to grasp is the idea…

Do you ever wonder how happy your patients are?  Recently, I found myself deep in the world of online reviews while buying a phone case and a dog brush on…

It’s all too easy for healthcare providers to communicate with patients online. Yet, while every click, like, and share is an opportunity, there’s a delicate balance to strike. On one…

Healthcare used to be a field where the volume of services dictated success, with the main focus on physicians. However, it has moved towards a quality-based approach, centering around the…