Latest Stories

Google Maps and Apple Maps in Healthcare

What do you do when you’re searching for a new restaurant to try, need a quick route to the nearest gas station, or looking for a local healthcare provider? Most…

AI Search and Healthcare

The nature of online searches has continually evolved over the years. The advent of mobile search introduced us to the idea of “near me” results, while the launch of digital…

Local Services Ads (LSAs) in Healthcare

As a healthcare provider, you understand the ongoing necessity of enhancing your online visibility. Maybe your website is showing up organically in the search results, and maybe your Google Business…

The Impact of Health Insurance on Healthcare Revenue and Patient Outcomes

As a healthcare provider, you operate within an intricate web of financial and medical dynamics. Apart from your primary role of delivering top-quality care to your patients, you also need…

Reimagine Postcard Marketing in Healthcare with Data-Driven Strategy and Comprehensive ROI Tracking

Did you know that even in our digital age, 71% of consumers feel that direct mail is more personal than online communication? While postcard marketing might seem a little old-school…

How to Optimize Your Hospital Service Line Marketing

Customer expectations in the healthcare industry are constantly changing. With the wide range of care options at their fingertips, patients can afford to be selective and are holding providers to…

Healthcare Coming of Age: Embracing the Technology Ecosystem

Almost everything we do these days has undergone a digital transformation. From banking to fitness tracking, we provide and consume data at every turn. Still, while data is being combined…

Demand for Agile Marketing Specific to Private-Equity-Backed Healthcare

Imagine a scenario where you want to test how your patients would respond to a new email offer. You go through the lengthy process of compiling a mailing list, cleaning…

Personalized Healthcare Marketing — Forging Stronger Connections and Improving Outcomes

If you find it challenging to establish a genuine connection with your patients, here’s a fascinating fact that might change your perspective — a whopping 72% of consumers respond positively…

Facebook Recommendations for Healthcare Providers

Did you know that Facebook remains the most used social platform worldwide, boasting a staggering 2.93 billion monthly users? With an overwhelming majority of people actively engaging on this platform,…

Integral Role of PRO Results in Value-Based Healthcare

In the era of value-based care, healthcare providers are increasingly recognizing the importance of actively involving patients in their own treatment decisions. Value-based care emphasizes the quality over quantity of…

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