Healthcare marketing is a dynamic and complex field, requiring a strategic approach to maximize returns on investment (ROI). One crucial concept that healthcare marketers need to grasp is the idea…

Do you ever wonder how happy your patients are?  Recently, I found myself deep in the world of online reviews while buying a phone case and a dog brush on…

It’s all too easy for healthcare providers to communicate with patients online. Yet, while every click, like, and share is an opportunity, there’s a delicate balance to strike. On one…

Healthcare used to be a field where the volume of services dictated success, with the main focus on physicians. However, it has moved towards a quality-based approach, centering around the…

You’ve probably heard the phrase ‘Content is king’ one too many times by now, but if you consider it outdated or exaggerated, let us assure you it’s far from that….

In healthcare, the lines between ethical and unethical practices can sometimes blur, so healthcare providers must take all the steps to align with the necessary standards. Picture a scenario where…

When it comes to choosing a healthcare provider or clinic, patients carefully weigh their options. After all, this is an investment in their health and well-being. When information is just…

Search engine optimization (SEO) is essential for any healthcare practice looking to attract more patients online, but it’s important to remember that SEO isn’t a quick fix. It doesn’t deliver…

So, you’ve learned that Google Analytics 4 (GA4) isn’t HIPAA compliant. Following the Department of Health & Human Services (HHS) guidance on avoiding the sharing of individually identifiable personal health…

In the changing world of healthcare, the shift toward digital innovation and patient-centered services has made implementing a healthcare marketing strategy more important to your facility’s success than ever. Modern…

Healthcare is one of the most regulated industries in the United States. Among the different challenges that healthcare providers face are the regulations set forth by the Health Insurance Portability…