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Reputation Management or Website Optimization: What Should Be Your Healthcare Marketing Priority

With digital transformation reshaping patient behavior and engagement in the fast-paced healthcare industry landscape, a pivotal question emerges: should you prioritize your online reputation or invest in your website optimization? …

Healthcare Hootenannies: Why Healthcare Community Events Are More Than Just Good Time

Nothing touches people like an in-person, living experience. Whether it’s sports, music, or even health and medical information, live engagement always exceeds what virtual events, TV programs, or websites can…

Local Search Optimization in Healthcare: A Guide for Hospitals and Private Practices

Decades ago, when we fell ill or needed medical advice, our first instinct was to go through a phone book or rely on a neighbor's recommendation. Now, it's to reach...

Improve Patient Engagement with Health Risk Assessments

Today’s patients expect their interactions with healthcare providers to be straightforward, tailored to their needs, and as user-friendly as any other service. They are more proactive than ever, using digital…

Fee Splitting in Healthcare – Navigating Ethical Dilemmas and Marketing Impacts

In the healthcare sector, the well-being of patients should always come first. Yet, the practice of fee splitting presents a complex challenge to this principle. When healthcare providers engage in…

How to Make A WordPress Website HIPAA Compliant

In today’s digital age, a majority of healthcare institutions have established their presence online, with websites providing vital information and services to their patients. Yet, healthcare organizations are bound by…

Why Should Practices Consider Their Medical Procedures as Products?

Medical practices face a range of challenges, from keeping up with the latest technologies and treatments to managing patient expectations. Among them, one critical area often takes a backseat —…

Strategies for Expanding Your Orthopedic Practice

Orthopedic care is among the most prevalent, most expensive, and fastest-growing categories in US healthcare. In fact, the orthopedics market is projected to grow by $756.75 million between 2023-2027. What’s…

How Much Should Doctors Be Spending on Google Ads per Location?

Did you know that Google processes over 99,000 searches every single second? This makes more than 8.5 billion searches a day. When we look at numbers like that, it’s no…

5 Healthcare Marketing Tactics That Are Low-To-No-Cost by PatientPoint

Trying to convince patients to choose your practice is challenging. Not only do you have to spread the practice name to create awareness in the community, but you also have…

Blending Direct Mail with Healthcare Digital Marketing

The U.S. healthcare industry is a massive $2.5 trillion market. But with size comes competition, making it crucial for healthcare organizations to find innovative and impactful strategies to distinguish themselves…

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