Why Should Your Healthcare Organization Collect PROs? Collecting Patient-Reported Outcomes isn’t just a ‘nice-to-have’; it’s a MUST have. Healthcare providers commonly assess a patient’s health status by considering various factors…

From Gratitude to Growth: Benefits of Online Reviews The COVID-19 pandemic may feel like a distant past to some, but it was only three years ago when the world went…

Improve ROAS for Your Healthcare Organization How much revenue does your healthcare organization earn for every dollar you spend on advertising? The answer lies in your Return on Advertising Spend…

What Is Marketing Growth Multiplier in Healthcare? Growth in healthcare organizations is important, but so is growth rate. Do you know where you currently stand? In an increasingly competitive and…

How to Successfully Track Return on Ad Spend (ROAS) for Healthcare Is your healthcare organization pouring money into advertising campaigns without any clear insight into their effectiveness? It’s time to…

Managing Online Reviews for Healthcare Providers – Traps to Avoid Every healthcare provider wants to be the best in their field but how do you prove you’re the best? With…

Setting up Google Business Profile for Your Business If you don’t have a local SEO strategy for your healthcare organization, you’re missing out on a large, high-intent audience. When patients…

How Google Business Profile Changes Affect Healthcare Organizations Google recently updated how you manage your Google Business Profile (GBP), and there are several changes that you should be aware of….

Patient-Reported Outcomes — What Are They and How Do They Work? How do patients choose their doctors?  This is the million-dollar question many healthcare providers ask, and the answer might…

3 Ways to Use Analytics in Healthcare Marketing Today’s healthcare consumers are more empowered than ever before. With access to a vast array of online resources, they are taking control…

Healthcare Marketing Targeting Results in Higher Conversion Healthcare providers face a unique challenge when it comes to healthcare marketing targeting. They need to reach the right patients, at the right…