In the era of value-based healthcare, there has been a growing recognition of the critical role of Patient-Reported Outcomes (PROs) — measurements that capture a patient’s health status, including physical,…

What do you do when you’re searching for a new restaurant to try, need a quick route to the nearest gas station, or looking for a local healthcare provider? Most…

The nature of online searches has continually evolved over the years. The advent of mobile search introduced us to the idea of “near me” results, while the launch of digital…

As a healthcare provider, you understand the ongoing necessity of enhancing your online visibility. Maybe your website is showing up organically in the search results, and maybe your Google Business…

As a healthcare provider, you operate within an intricate web of financial and medical dynamics. Apart from your primary role of delivering top-quality care to your patients, you also need…

Did you know that even in our digital age, 71% of consumers feel that direct mail is more personal than online communication? While postcard marketing might seem a little old-school…

Customer expectations in the healthcare industry are constantly changing. With the wide range of care options at their fingertips, patients can afford to be selective and are holding providers to…

Almost everything we do these days has undergone a digital transformation. From banking to fitness tracking, we provide and consume data at every turn. Still, while data is being combined…

Imagine a scenario where you want to test how your patients would respond to a new email offer. You go through the lengthy process of compiling a mailing list, cleaning…

If you find it challenging to establish a genuine connection with your patients, here’s a fascinating fact that might change your perspective — a whopping 72% of consumers respond positively…

Did you know that Facebook remains the most used social platform worldwide, boasting a staggering 2.93 billion monthly users? With an overwhelming majority of people actively engaging on this platform,…