How to Successfully Track Return on Ad Spend (ROAS) for Healthcare Is your healthcare organization pouring money into advertising campaigns without any clear insight into their effectiveness? It’s time to…

Managing Online Reviews for Healthcare Providers – Traps to Avoid Every healthcare provider wants to be the best in their field but how do you prove you’re the best? With…

Setting up Google Business Profile for Your Business If you don’t have a local SEO strategy for your healthcare organization, you’re missing out on a large, high-intent audience. When patients…

How Google Business Profile Changes Affect Healthcare Organizations Google recently updated how you manage your Google Business Profile (GBP), and there are several changes that you should be aware of….

Patient-Reported Outcomes — What Are They and How Do They Work? How do patients choose their doctors?  This is the million-dollar question many healthcare providers ask, and the answer might…

3 Ways to Use Analytics in Healthcare Marketing Today’s healthcare consumers are more empowered than ever before. With access to a vast array of online resources, they are taking control…

Healthcare Marketing Targeting Results in Higher Conversion Healthcare providers face a unique challenge when it comes to healthcare marketing targeting. They need to reach the right patients, at the right…

The Consumerization of Healthcare In the past, healthcare was a one-way street where patients relied on their doctors to make all the decisions for them, but now they are more…

Healthcare Acquisition? Don’t Make These Marketing Mistakes Buying a medical practice can be an exciting and lucrative opportunity, offering the chance to expand services, reach new patients, and ultimately, achieve…

Importance of Getting Online Reviews for Your Healthcare Organization Have you ever wondered why online reputation matters? If a healthcare organization offers top-quality care, why are online reviews even important?…

Understanding and Managing Your Healthcare Payer Mix Like just about everything else in the world as we knew it, the COVID pandemic abruptly changed the healthcare landscape. Telehealth became a…