As a healthcare marketer, you understand the competition for patients’ attention and trust. A robust digital strategy is how you can set yourself apart. Let’s look at five proven healthcare … Read more

Navigating the world of healthcare isn’t just about patient care — it’s also about handling a maze of regulations. These rules encompass everything from how a healthcare organization is set … Read more

Choosing a healthcare provider is no simple task, and before making a decision about a physician, 77% of patients turn to online reviews. They go through search results, analyze healthcare … Read more

Social media has become an integral part of many healthcare organizations’ marketing strategies. Across the United States, over 99 percent of hospitals have an active Facebook page and an increasing … Read more

In the rapidly evolving healthcare landscape, accountability is paramount. Every action is scrutinized and healthcare providers often find it necessary to shield themselves from professional, legal, billing, and treatment pitfalls. … Read more

Your healthcare business equips you with great power and, as the saying goes — with even greater responsibility. Patients value the care you provide and trust you with their lives … Read more

In the past, healthcare marketing was often limited by the stringent Health Information Portability and Accountability Act (HIPAA) regulations, leading to a broad and often ineffective spray-and-pray approach. In the … Read more

In the world of healthcare, there’s a prevailing thought — if our services are life-saving and essential, why would we need to market them? Especially for those in smaller communities, … Read more

In many rural communities, residents often bypass their local medical facilities, seeking care in bigger city hospitals, even when the healthcare services they need are available just a short drive … Read more

In the past year, over 98% of consumers used online reviews to find information about a local business before visiting. At the same time, 71% of them relied on customer … Read more

Having a local SEO strategy is crucial for any business with a physical location, but in the healthcare industry, it’s especially important. Most providers rely on attracting patients who live … Read more