How to Grow Your Healthcare Business by Promoting Your Doctors A successful healthcare organization is one that attracts new patients, but it’s equally important to remember that patients choose doctors,…

3 of 3 – Not Every Patient Is Equal When It Comes To Payer Mix We know. That title sounds a little harsh on payer mix, but we don’t mean…

Patient Mix: Help Yourself So You Can Help Others “Put your own oxygen mask on first, before helping others.” If you’ve flown more than twice in your life, there’s a…

Many healthcare providers are starting to realize that word-of-mouth marketing isn’t enough anymore and are turning towards digital; trying to boost their online presence and keep it as accurate and…

Balancing Your Payer Mix with Marketing The biggest goal of any healthcare organization is helping people resolve major or minor health concerns so they can ultimately live healthier, happier lives….

Are Online Provider Reviews Poised to Replace Doctor Referrals? Similar to the way we can instantly stream our favorite movies or TV shows whenever we desire, today’s healthcare consumers want…

Differences Between Healthcare Demand Generation and Demand Capture No one wakes up in the morning knowing that they need a dental procedure or a hip replacement. Instead, we all go…

How to Audit and Optimize Online Presence for Your Healthcare Organization Have you taken a look at your online presence lately?  Sure, you have a website, but do you keep…

How can you use Net Promoter Scores® to improve your patient experience and turn detractors into promoters? According to Dictionary.com, the definition of a detractor is: A person who takes…

The Importance of Healthcare Marketing in an Economic Downturn These past couple of years have been the equivalent of the world’s largest roller coaster for businesses everywhere — and the…

Gender Bias in Healthcare? How More Reviews Can Help Level the Playing Field   When searching for a new healthcare provider, does gender play a role? Do you consider whether…