Healthcare providers are mastering the art of healing, but when it comes to effectively marketing their services and attracting new patients, many seem to be struggling.  Now, this isn’t a…

Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…

FQHCs are a cornerstone of the American healthcare system, providing essential healthcare services to underserved communities. However, despite their central role, FQHCs are often exposed to a stigma that prevents…

Human-to-human (H2H) marketing is exactly what its name implies: it’s a marketing approach that advocates putting people at the center of your strategy. H2H marketing goes beyond customer representation as…

Starting in 2025, orthopedic practices (and other healthcare providers who offer these services) will be required to report patient-reported outcome measures (PROMs) for total hip arthroplasty (THA) and total knee…

Be honest: do you truly know how happy your patients are with the care you provide? To know their true level of satisfaction, you need to engage in comprehensive feedback…

Federally Qualified Health Centers often struggle with limited funding and public perception issues. Healthcare marketing presents a valuable opportunity for FQHCs to change public perception, eliminate stigma, and build successful…

FQHCs remain the pillars of our healthcare system, catering to underserved communities who seek accessible and affordable care. However, FQHCs don’t garner much visibility outside of the communities they serve:…

It’s a common misconception that quality medical care alone is enough to attract and keep patients. The reality is quite different—today, the growth of the healthcare business is dependent on…

In an increasingly unfavorable market struck by the recent recession, the pressure on healthcare marketing agencies to deliver palpable results and prevent client churn has never been higher.  As competition…

The numbers say that 5% of all Google searches are health-related, which may seem low at first glance. But, suppose we know that Google, as the leading search engine in…