How to Successfully Apply the 5 P’s of Marketing to Healthcare
When it comes to marketing concepts, the 5P’s of marketing are oldies but goodies. Let’s revisit the famous concept coined back in the 1950s in an exploration of how it…
Beyond Star Ratings: Creating a Review Strategy That Builds Trust
The Evolution of Healthcare Reviews: From Word-of-Mouth to Digital Trust In today's digital-first healthcare landscape, your online reputation is often…
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Branding Isn’t Enough Anymore: What Should Hospitals Do
Today’s marketing can seem like everybody is trying to get noticed and get their sales no matter what. In a climate of annoying and pushy messages that inspire people to…
How to Increase Profitability in Healthcare?
How come your favorite vintage store or coffee shop always manages to find new and creative outlets to increase profitability, while healthcare businesses get stuck in the seriousness and officiality…
How to Use Hospital Marketing Campaigns to Promote Your Service Lines
Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…
How to Choose an Alternative to CRM in Healthcare: A Quick Guide
Marketing has evolved to heavily rely on sophisticated tools that streamline operations and enable precision targeting as well as detailed campaign tracking to enhance audience engagement, boost efficiency, and, finally,…
Effective Strategies for Marketing to Uninsured Patients: A Guide for FQHCs
Healthcare access is still a critical issue for millions of Americans, with a significant number of citizens lacking health insurance. FQHCs play a crucial role in providing healthcare to underserved…
FQHC Marketing Quiz: How Does Your Health Center Score?
Today on the menu, a question: does your FQHC struggle with effective healthcare marketing? While FQHCs are crucial to providing comprehensive healthcare to underserved communities, most FQHCs are financially tight…
Leveraging The Support of the Community in FQHC Marketing
It’s no secret capitalism shapes our lives into an individualistic landscape, where even life and death become commodities. It’s also no secret that we, as human beings, thrive within communities,…
Modern Healthcare Marketing Tools for Attracting More Patients
Healthcare providers are mastering the art of healing, but when it comes to effectively marketing their services and attracting new patients, many seem to be struggling. Now, this isn’t a…
Physician Reputation and Healthcare Revenue Growth
Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…
Can We Eliminate the Stigma Around FQHCs?
FQHCs are a cornerstone of the American healthcare system, providing essential healthcare services to underserved communities. However, despite their central role, FQHCs are often exposed to a stigma that prevents…
