The Power of Patient Testimonials in Healthcare Marketing
When it comes to choosing a healthcare provider or clinic, patients carefully weigh their options. After all, this is an investment in their health and well-being. When information is just…
Keep Up: Healthcare Marketing Trends in 2024
Though we’re just a few months into 2024, it’s clear that healthcare marketing will continue to be influenced by the…
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How Long Does Healthcare SEO Take?
Search engine optimization (SEO) is essential for any healthcare practice looking to attract more patients online, but it’s important to remember that SEO isn’t a quick fix. It doesn’t deliver…
You Can’t Use Google Analytics 4—Who Cares?!
So, you’ve learned that Google Analytics 4 (GA4) isn’t HIPAA compliant. Following the Department of Health & Human Services (HHS) guidance on avoiding the sharing of individually identifiable personal health…
10 Steps to Implementing a Healthcare Marketing Strategy
In the changing world of healthcare, the shift toward digital innovation and patient-centered services has made implementing a healthcare marketing strategy more important to your facility’s success than ever. Modern…
Understanding Healthcare Marketing Compliance: HIPAA, Stark, and Marketing Tracking
Healthcare is one of the most regulated industries in the United States. Among the different challenges that healthcare providers face are the regulations set forth by the Health Insurance Portability…
Telemedicine Marketing – Strategies to Attract Patients
The outbreak of COVID-19 in 2020 marked a significant shift in how we approach healthcare, particularly in the rise of telemedicine. This growth was driven by two key factors —…
The Power of Healthcare Leads
Acquiring new patients is crucial to growing your healthcare organization even if you have a loyal patient base. While less widely recognized than in sectors such as sales, marketing, or…
Reputation Management or Website Optimization: What Should Be Your Healthcare Marketing Priority
With digital transformation reshaping patient behavior and engagement in the fast-paced healthcare industry landscape, a pivotal question emerges: should you prioritize your online reputation or invest in your website optimization? …
Healthcare Hootenannies: Why Healthcare Community Events Are More Than Just Good Time
Nothing touches people like an in-person, living experience. Whether it’s sports, music, or even health and medical information, live engagement always exceeds what virtual events, TV programs, or websites can…
Local Search Optimization in Healthcare: A Guide for Hospitals and Private Practices
Decades ago, when we fell ill or needed medical advice, our first instinct was to go through a phone book or rely on a neighbor's recommendation. Now, it's to reach...
Improve Patient Engagement with Health Risk Assessments
Today’s patients expect their interactions with healthcare providers to be straightforward, tailored to their needs, and as user-friendly as any other service. They are more proactive than ever, using digital…
