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Keep Up: Healthcare Marketing Trends in 2024

Though we’re just a few months into 2024, it’s clear that healthcare marketing will continue to be influenced by the latest technologies and increasing patient demands. The experience from previous…

Why Is Marketing Important in Healthcare?

With vast healthcare choices and information accessible at the click of a button, the difference between thriving and merely surviving healthcare organizations often depends on visibility and connection.  Why is…

Following Healthcare Marketing Trends: Waste of Money or Profit Drivers?

In the world of healthcare marketing, change happens faster every year. Whether you’re facing new regulations, new marketing channels, or a new preferred media from patients, you have to be…

Power of Personalized Patient Retention Marketing

Is it challenging for you to establish a genuine connection with your patients?  Here are some eye-opening facts showing that the personal touch is more important than ever: 80% of…

No Returns, No Refunds: Healthcare Marketing Tactics for Influencing Patient Decision-Making

Healthcare providers often tell us that having their own business is a constant juggle between providing the best possible care and running the practice. In essence, this applies to any…

Patient Retention for Hospitals: Are Small Practices ‘Stealing’ Your Patients?

Patient Retention for Hospitals – Going Beyond Basics It’s clear what patient retention for hospitals means in general. But, to understand how it influences your long-term success in the bustling…

Get Inspired: Best Healthcare Marketing Campaigns in 2023

Have you heard about any interesting healthcare marketing campaigns from the last year? If not, then this is a good opportunity to explore some of the most inspiring and influential…

The Dual Importance of Reputation Management for Healthcare Practices and Individual Doctors

Have you ever wondered what sets successful healthcare organizations apart in today’s competitive market? You may initially come up with an answer like expertise or longevity, and you’ll be right….

Healthcare Profitability: Control Your Practice’s Destiny

It’s a little-discussed truth, but a healthcare practice’s financial viability is crucial. However, many in the healthcare industry, particularly those employed by independent practices, avoid discussing the topic of profit,…

Focus on High-Value Patient Engagements to Grow Your Practice

Are you filling your schedule with your ideal patients? Allocating your marketing budget towards demand capture might not always lead to the most rewarding or efficient outcomes. Often, this approach…

Using PROs to Market Your Practice

Have you ever wondered what your patients truly think about your healthcare services? With the rise of patient-centered care, where high demands for quality healthcare prevail, patient-reported outcomes (PROs) present…

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