How to Increase Profitability in Healthcare?
How come your favorite vintage store or coffee shop always manages to find new and creative outlets to increase profitability, while healthcare businesses get stuck in the seriousness and officiality…
Reputation Management for Healthcare Investors: Scaling Your Operations
Investing in healthcare businesses is no small feat. As a private equity investor, you’re not just putting your money into…
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How to Use Hospital Marketing Campaigns to Promote Your Service Lines
Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…
How to Choose an Alternative to CRM in Healthcare: A Quick Guide
Marketing has evolved to heavily rely on sophisticated tools that streamline operations and enable precision targeting as well as detailed campaign tracking to enhance audience engagement, boost efficiency, and, finally,…
Effective Strategies for Marketing to Uninsured Patients: A Guide for FQHCs
Healthcare access is still a critical issue for millions of Americans, with a significant number of citizens lacking health insurance. FQHCs play a crucial role in providing healthcare to underserved…
FQHC Marketing Quiz: How Does Your Health Center Score?
Today on the menu, a question: does your FQHC struggle with effective healthcare marketing? While FQHCs are crucial to providing comprehensive healthcare to underserved communities, most FQHCs are financially tight…
Leveraging The Support of the Community in FQHC Marketing
It’s no secret capitalism shapes our lives into an individualistic landscape, where even life and death become commodities. It’s also no secret that we, as human beings, thrive within communities,…
Modern Healthcare Marketing Tools for Attracting More Patients
Healthcare providers are mastering the art of healing, but when it comes to effectively marketing their services and attracting new patients, many seem to be struggling. Now, this isn’t a…
Physician Reputation and Healthcare Revenue Growth
Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…
Can We Eliminate the Stigma Around FQHCs?
FQHCs are a cornerstone of the American healthcare system, providing essential healthcare services to underserved communities. However, despite their central role, FQHCs are often exposed to a stigma that prevents…
Human-to-Human Marketing in Healthcare: What Is It and How to Implement It?
Human-to-human (H2H) marketing is exactly what its name implies: it’s a marketing approach that advocates putting people at the center of your strategy. H2H marketing goes beyond customer representation as…
PROMs on TKA/THA Are Becoming Mandatory: What You Need to Know
Starting in 2025, orthopedic practices (and other healthcare providers who offer these services) will be required to report patient-reported outcome measures (PROMs) for total hip arthroplasty (THA) and total knee…
