In 2022, the hospital industry in the United States spent an estimated 6.3 million U.S. dollars on advertising, underscoring the importance of marketing in healthcare. It’s clear that hospitals spend…

When it comes to marketing concepts, the 5P’s of marketing are oldies but goodies. Let’s revisit the famous concept coined back in the 1950s in an exploration of how it…

Today’s marketing can seem like everybody is trying to get noticed and get their sales no matter what. In a climate of annoying and pushy messages that inspire people to…

How come your favorite vintage store or coffee shop always manages to find new and creative outlets to increase profitability, while healthcare businesses get stuck in the seriousness and officiality…

Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…

Marketing has evolved to heavily rely on sophisticated tools that streamline operations and enable precision targeting as well as detailed campaign tracking to enhance audience engagement, boost efficiency, and, finally,…

Healthcare access is still a critical issue for millions of Americans, with a significant number of citizens lacking health insurance. FQHCs play a crucial role in providing healthcare to underserved…

Today on the menu, a question: does your FQHC struggle with effective healthcare marketing?  While FQHCs are crucial to providing comprehensive healthcare to underserved communities, most FQHCs are financially tight…

It’s no secret capitalism shapes our lives into an individualistic landscape, where even life and death become commodities. It’s also no secret that we, as human beings, thrive within communities,…

Healthcare providers are mastering the art of healing, but when it comes to effectively marketing their services and attracting new patients, many seem to be struggling.  Now, this isn’t a…

Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…