Healthcare providers often tell us that having their own business is a constant juggle between providing the best possible care and running the practice. In essence, this applies to any…

Patient Retention for Hospitals – Going Beyond Basics It’s clear what patient retention for hospitals means in general. But, to understand how it influences your long-term success in the bustling…

Have you heard about any interesting healthcare marketing campaigns from the last year? If not, then this is a good opportunity to explore some of the most inspiring and influential…

Have you ever wondered what sets successful healthcare organizations apart in today’s competitive market? You may initially come up with an answer like expertise or longevity, and you’ll be right….

It’s a little-discussed truth, but a healthcare practice’s financial viability is crucial. However, many in the healthcare industry, particularly those employed by independent practices, avoid discussing the topic of profit,…

Are you filling your schedule with your ideal patients? Allocating your marketing budget towards demand capture might not always lead to the most rewarding or efficient outcomes. Often, this approach…

Have you ever wondered what your patients truly think about your healthcare services? With the rise of patient-centered care, where high demands for quality healthcare prevail, patient-reported outcomes (PROs) present…

While the live doctor-patient interaction remains irreplaceable, the path leading to it has been shaped by the constant influence of the internet in the past decade or two. With almost…

Contemporary digital trends may not seem as important for a traditional vocation such as healthcare. Yet, even long-established professions, like healthcare, are now embracing digital platforms for engaging with their…

With the use of groundbreaking technologies like AI for administrative efficiency and robotics in surgery, it’s evident that we’re witnessing a digital revolution in healthcare. At the same time, this…

In healthcare, we often draw parallels between patient care and business strategies. Just as specific indicators are crucial to evaluate the effectiveness of treatments, medications, and surgeries, a similar approach…