The Importance of Patient Portals for Hospital Patient Retention
We’re all more than familiar with the confounding feeling of frustration some everyday tasks induce. For example: sitting in traffic for 40+ minutes just to pick up a piece of…
Patient Acquisition Cost: The Make-or-Break Metric
Healthcare organizations are finally starting to see some relief after years of margin pressure. Hospitals reached a median operating margin…
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The Hospital Marketing Quiz: Is Your Hospital Driving Maximum Profitability from Healthcare Marketing?
The truth in question: Is your hospital maximizing its marketing potential? Hospitals and hospital groups play a critical role in delivering high-quality healthcare to a broad patient base. Unlike smaller…
The Cheapest Way to Get New Patients: Reputation Management
We get it, running a healthcare practice is expensive, and the last thing you want to do is pour more money into costly marketing campaigns. Well, you may work in…
5 Essential Healthcare Marketing Metrics to Track for Measurable Success
Today, let’s play a round of Dares Only, where we dare you to find out how your patients learned about you, where they booked their appointment, how much money they…
How to Prove Your Value As A Healthcare Marketing Executive
In 2022, the hospital industry in the United States spent an estimated 6.3 million U.S. dollars on advertising, underscoring the importance of marketing in healthcare. It’s clear that hospitals spend…
How to Successfully Apply the 5 P’s of Marketing to Healthcare
When it comes to marketing concepts, the 5P’s of marketing are oldies but goodies. Let’s revisit the famous concept coined back in the 1950s in an exploration of how it…
Branding Isn’t Enough Anymore: What Should Hospitals Do
Today’s marketing can seem like everybody is trying to get noticed and get their sales no matter what. In a climate of annoying and pushy messages that inspire people to…
How to Increase Profitability in Healthcare?
How come your favorite vintage store or coffee shop always manages to find new and creative outlets to increase profitability, while healthcare businesses get stuck in the seriousness and officiality…
How to Use Hospital Marketing Campaigns to Promote Your Service Lines
Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…
How to Choose an Alternative to CRM in Healthcare: A Quick Guide
Marketing has evolved to heavily rely on sophisticated tools that streamline operations and enable precision targeting as well as detailed campaign tracking to enhance audience engagement, boost efficiency, and, finally,…
Effective Strategies for Marketing to Uninsured Patients: A Guide for FQHCs
Healthcare access is still a critical issue for millions of Americans, with a significant number of citizens lacking health insurance. FQHCs play a crucial role in providing healthcare to underserved…
