Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…

Marketing has evolved to heavily rely on sophisticated tools that streamline operations and enable precision targeting as well as detailed campaign tracking to enhance audience engagement, boost efficiency, and, finally,…

Healthcare access is still a critical issue for millions of Americans, with a significant number of citizens lacking health insurance. FQHCs play a crucial role in providing healthcare to underserved…

Today on the menu, a question: does your FQHC struggle with effective healthcare marketing?  While FQHCs are crucial to providing comprehensive healthcare to underserved communities, most FQHCs are financially tight…

It’s no secret capitalism shapes our lives into an individualistic landscape, where even life and death become commodities. It’s also no secret that we, as human beings, thrive within communities,…

Healthcare providers are mastering the art of healing, but when it comes to effectively marketing their services and attracting new patients, many seem to be struggling.  Now, this isn’t a…

Today, the power of choice rests increasingly in the hands of patients, making the healthcare industry as consumer-driven as any other. With almost 90% of patients turning to Google to…

FQHCs are a cornerstone of the American healthcare system, providing essential healthcare services to underserved communities. However, despite their central role, FQHCs are often exposed to a stigma that prevents…

Human-to-human (H2H) marketing is exactly what its name implies: it’s a marketing approach that advocates putting people at the center of your strategy. H2H marketing goes beyond customer representation as…

Starting in 2025, orthopedic practices (and other healthcare providers who offer these services) will be required to report patient-reported outcome measures (PROMs) for total hip arthroplasty (THA) and total knee…

Be honest: do you truly know how happy your patients are with the care you provide? To know their true level of satisfaction, you need to engage in comprehensive feedback…