5 Healthcare Marketing Tactics That Are Low-To-No-Cost by PatientPoint
Trying to convince patients to choose your practice is challenging. Not only do you have to spread the practice name to create awareness in the community, but you also have…
Predictive Targeting in Healthcare: What Is It and How it Works?
Healthcare marketing has long been lagging behind the modern digital marketing landscape where data-driven precision targeting works wonders, delivering quick…
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Blending Direct Mail with Healthcare Digital Marketing
The U.S. healthcare industry is a massive $2.5 trillion market. But with size comes competition, making it crucial for healthcare organizations to find innovative and impactful strategies to distinguish themselves…
In-office Marketing: A Must for Healthcare Marketers by PatientPoint
Healthcare is one of the largest industries in the U.S. With all the competition practices face, it’s important for healthcare marketers to maintain a strong digital marketing strategy to uphold…
Does the Corporate Practice of Medicine Prohibit Physicians’ Marketing?
A marketing strategy is essential for any healthcare organization. You could have the best physicians in the world, but if your potential patients don’t know about your hospital, it’s going…
5 Healthcare Marketing Tactics You Should Be Using – by PatientPoint
As a healthcare marketer, you understand the competition for patients’ attention and trust. A robust digital strategy is how you can set yourself apart. Let’s look at five proven healthcare…
MythBusters: The Corporate Practice of Medicine (CPOM) Prevents the Promotion of Physicians in Healthcare
Navigating the world of healthcare isn’t just about patient care — it’s also about handling a maze of regulations. These rules encompass everything from how a healthcare organization is set…
Asking for Patient Reviews – Pitfalls and Strategies
Choosing a healthcare provider is no simple task, and before making a decision about a physician, 77% of patients turn to online reviews. They go through search results, analyze healthcare…
Power of Social Media for Healthcare Organizations
Social media has become an integral part of many healthcare organizations’ marketing strategies. Across the United States, over 99 percent of hospitals have an active Facebook page and an increasing…
CYA with PRO
In the rapidly evolving healthcare landscape, accountability is paramount. Every action is scrutinized and healthcare providers often find it necessary to shield themselves from professional, legal, billing, and treatment pitfalls….
What is a HIPAA BAA and How Does It Affect My Marketing in Healthcare?
Your healthcare business equips you with great power and, as the saying goes — with even greater responsibility. Patients value the care you provide and trust you with their lives…
Replace Spray and Pray with Precision Targeting in Healthcare
In the past, healthcare marketing was often limited by the stringent Health Information Portability and Accountability Act (HIPAA) regulations, leading to a broad and often ineffective spray-and-pray approach. In the…
