Healthcare TikTok Digest: What We Love & How You Can Copy It
My day has been great—thanks for asking—because I got to scroll TikTok on the clock on my quest to uncover great healthcare content that keeps people engaged and works wonders…
Patient Acquisition Cost: The Make-or-Break Metric
Healthcare organizations are finally starting to see some relief after years of margin pressure. Hospitals reached a median operating margin…
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In-House Marketing Team vs. Marketing Agency: What’s the Better Pick for Healthcare Businesses?
We’re happy to see you here today, as that most likely means you’re past juggling posting on Instagram and saving lives, or having your front desk staff multitask between marketing…
Can’t Say No to Cookies: The Impact of Google’s Reversal on Third-Party Cookies on Healthcare Marketing
It’s a well-known secret on the digital block that Google is having a really tough time letting go of its third-party cookies. Try taking the toy from a child, or…
Word-of-Mouth Marketing Platforms That Need Your Undivided Attention
Question: Last time you went out for dinner, how did you decide where to go? Let us guess (and for the sake of the game, we’ll exclude going to your…
Synchronizing Patient Acquisition and Patient Retention: A Practical Guide
While most healthcare providers are heavily focused on attracting new patients (and we say this in a supportive, non-criticizing tone), achieving sustainable growth requires more than patient acquisition—it also involves…
Addressing Cost Analytics in Healthcare Marketing: Importance, Benefits & Best Practices
Be honest: how often have you decided to cut down on marketing costs because you couldn’t prove that the investment is worth it? Understanding and optimizing marketing efforts is crucial…
Marketing Channels for Generating and Capturing Demand in Healthcare
Do you know at which stage of the patient journey people are discovering your practice? Understanding this can significantly impact how you attract and retain patients. Are you effectively using…
Predictive Targeting for Small Practices: The Secret Weapon for Scalable Growth
Large hospitals and private equity groups have the upper hand with significant marketing budgets and specialized teams, leaving small practices somewhat stranded in the competitive field. These organizations can afford...
How to Boost Healthcare Profitability through Patient Mix Analysis
In order to stay competitive and grow, independent practices must leverage every tool at their exposal to attract and retain patients. However, sometimes even the practices that are at capacity…
The Importance of Healthcare Marketing in an Economic Downturn
The Importance of Healthcare Marketing in an Economic Downturn These past couple of years have been the equivalent of the world’s largest roller coaster for businesses everywhere — and the…
Why So Serious: Using Humor in Healthcare Marketing
Two doctors walk into a bar… oh, no, that’s not where we’re going. We often say humor is the best medicine. Stand-up comics say humor is a coping mechanism or,…
