Latest Stories

Telehealth’s Impact on Patient Acquisition: Opportunities and Challenges 

The healthcare landscape has been drastically transformed by telehealth adoption, and the numbers tell a compelling story. The global telehealth market has experienced explosive growth, with projections showing the market…

The Growth Paradox: Why More Patients Doesn’t Always Mean More Profit

Healthcare leaders often operate under a simple assumption: more patients equals more revenue, which should translate to more profit. It’s a logical marketing strategy that drives countless campaigns, expansion efforts,…

101 Resources For Healthcare Marketing Professionals

The healthcare marketing landscape is evolving at breakneck speed, and staying ahead of the curve requires continuous learning and fresh perspectives. Fortunately, a wealth of knowledge is available right at…

Survey Fatigue Is Killing Healthcare Insights—Here’s What Patients Actually Want

Healthcare is facing a feedback crisis, and it’s not what you might think. Patients aren’t unwilling to share their thoughts about their care experiences—quite the opposite, actually. According to research,…

The Patient Experience Opportunity: 4 Key Areas to Drive Loyalty and Growth

Healthcare organizations today have an unprecedented opportunity to differentiate themselves and drive sustainable growth through exceptional patient experiences. While industry-wide challenges exist, forward-thinking organizations are turning these pain points into…

Patient Experience Statistics That Prove ROI: Why Healthcare Organizations Can’t Afford to Wait

Over the past few years, patient experience has evolved into a critical focus that directly impacts both clinical outcomes and organizational growth. Recent research reveals compelling evidence that healthcare organizations...

How Patient Feedback Tools Are Revolutionizing Healthcare Safety

Healthcare generates more than 30% of the world’s data, but only 3% of it is utilized to solve problems. Too many organizations collect patient feedback only to let it gather…

Why Your Patient Experience Benchmarks Are Misleading You

“How do we stack up against other organizations?” It’s probably one of the most common questions healthcare leaders ask when reviewing their patient experience metrics. And it’s a perfectly natural…

Inclusivity and Accessibility in Healthcare Marketing

Healthcare marketing professionals face a unique challenge: creating campaigns and materials that actually resonate with diverse patient populations while still ensuring accessibility for everyone. Because patients now have more choices…

What’s Your Patient Feedback Collection Style?

A Quiz for Healthcare Marketing Professionals Instructions: For each question, select the option that best reflects your approach to collecting patient feedback. At the end, tally your answers to discover…

Building a Patient-Centric Culture: Operationalizing Insights at Every Level

Healthcare organizations across the country face a remarkable paradox: while they exist solely to care for patients, many struggle to systematically incorporate the patient’s voice into their operational fabric. The…

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