Differences Between Healthcare Demand Generation and Demand Capture No one wakes up in the morning knowing that they need a dental procedure or a hip replacement. Instead, we all go…

How to Audit and Optimize Online Presence for Your Healthcare Organization Have you taken a look at your online presence lately?  Sure, you have a website, but do you keep…

How can you use Net Promoter Scores® to improve your patient experience and turn detractors into promoters? According to Dictionary.com, the definition of a detractor is: A person who takes…

Gender Bias in Healthcare? How More Reviews Can Help Level the Playing Field   When searching for a new healthcare provider, does gender play a role? Do you consider whether…

Best Practices in Urgent Care Marketing Your urgent care center probably delivers excellent service with compassionate, experienced, and highly qualified providers in a personalized and considerably convenient environment. Still, how…

Applying Acquisition Marketing Principles To Healthcare When looking for healthcare, yesterday’s consumers may have relied solely on referrals, but today’s consumers won’t leave anything to chance. Instead, they’ll conduct thorough…

3 Keys to Healthcare Reputation Management Success Here at SocialClimb, we frequently talk (and write) about the importance of healthcare reputation management. That’s because it is essential for any medical…

Local Marketing for Healthcare One of the many factors you must consider when developing your healthcare organization’s marketing strategy is how well you expose target customers to your services. As…

HIPAA-Compliant Call Tracking: The Missing Piece of Your Healthcare Marketing Plan Most Fall Friday nights, when I click the profile photo of my teenage daughter on my phone, location services…

The Difference Between Brand Reputation and Online Presence As online channels continue to take up more space and influence, medical practices have to catch up and build a strong online…

Brand Reputation and the fear of Negative Patient Reviews People look at online reviews before spending money on goods or services, and their behavior with healthcare is no different. Reviews…