Critical Access Hospitals (CAH’s): The Importance of Marketing As a healthcare professional in a Critical Access Hospital (CAH), you may have the misconception that patients will automatically seek your services…

Optimizing for Organic or Local SEO — What’s the Difference? Are you trying to improve your healthcare organization’s visibility? You’re probably relying on paid advertising and reputation management to do…

Imagine this situation. Henry, as a now-seasoned diabetes patient, is at the hospital again, struggling to maintain healthy blood glucose levels. His healthcare providers think that he isn’t complying with…

Healthcare Demand Generation Best Practices An effective approach to patient acquisition is critical to the success of healthcare providers. But before you can start acquiring and retaining patients, it’s crucial…

The Impact of Cookieless Marketing in Healthcare Would you like some cookies?  Several times a day we’re faced with this question when visiting different websites. Many choose to accept the…

How to Grow Your Healthcare Business by Promoting Your Doctors A successful healthcare organization is one that attracts new patients, but it’s equally important to remember that patients choose doctors,…

3 of 3 – Not Every Patient Is Equal When It Comes To Payer Mix We know. That title sounds a little harsh on payer mix, but we don’t mean…

Patient Mix: Help Yourself So You Can Help Others “Put your own oxygen mask on first, before helping others.” If you’ve flown more than twice in your life, there’s a…

Many healthcare providers are starting to realize that word-of-mouth marketing isn’t enough anymore and are turning towards digital; trying to boost their online presence and keep it as accurate and…

Balancing Your Payer Mix with Marketing The biggest goal of any healthcare organization is helping people resolve major or minor health concerns so they can ultimately live healthier, happier lives….

Are Online Provider Reviews Poised to Replace Doctor Referrals? Similar to the way we can instantly stream our favorite movies or TV shows whenever we desire, today’s healthcare consumers want…