As we begin 2025, the healthcare marketing landscape continues to evolve at an unprecedented pace. The era of traditional, one-size-fits-all marketing approaches has definitively ended. Consequently, today’s successful medical practices…

Investing in healthcare businesses is no small feat. As a private equity investor, you’re not just putting your money into a business—you’re investing in the well-being of communities, the reputations…

Hoping to improve patient experiences and apply a patient-centric marketing approach? Understanding the patient journey is crucial to achieving your goals. Patient journey mapping is a powerful tool that ultimately…

Ah, the internet—where you can search for everything from cat memes to the symptoms of a mysterious rash that definitely doesn’t mean you’re dying (probably). But what happens when hospitals…

We have a lot of ground to cover today as we plan to provide solutions to your burning problems, so let’s get right into it: we talked to a critical…

My day has been great—thanks for asking—because I got to scroll TikTok on the clock on my quest to uncover great healthcare content that keeps people engaged and works wonders…

We’re happy to see you here today, as that most likely means you’re past juggling posting on Instagram and saving lives, or having your front desk staff multitask between marketing…

It’s a well-known secret on the digital block that Google is having a really tough time letting go of its third-party cookies. Try taking the toy from a child, or…

Question: Last time you went out for dinner, how did you decide where to go?  Let us guess (and for the sake of the game, we’ll exclude going to your…

While most healthcare providers are heavily focused on attracting new patients (and we say this in a supportive, non-criticizing tone), achieving sustainable growth requires more than patient acquisition—it also involves…

Be honest: how often have you decided to cut down on marketing costs because you couldn’t prove that the investment is worth it?  Understanding and optimizing marketing efforts is crucial…