The Importance of Healthcare Marketing in an Economic Downturn These past couple of years have been the equivalent of the world’s largest roller coaster for businesses everywhere — and the…

Two doctors walk into a bar… oh, no, that’s not where we’re going.  We often say humor is the best medicine. Stand-up comics say humor is a coping mechanism or,…

We’re all more than familiar with the confounding feeling of frustration some everyday tasks induce. For example: sitting in traffic for 40+ minutes just to pick up a piece of…

The truth in question: Is your hospital maximizing its marketing potential?  Hospitals and hospital groups play a critical role in delivering high-quality healthcare to a broad patient base. Unlike smaller…

We get it, running a healthcare practice is expensive, and the last thing you want to do is pour more money into costly marketing campaigns. Well, you may work in…

Today, let’s play a round of Dares Only, where we dare you to find out how your patients learned about you, where they booked their appointment, how much money they…

In 2022, the hospital industry in the United States spent an estimated 6.3 million U.S. dollars on advertising, underscoring the importance of marketing in healthcare. It’s clear that hospitals spend…

When it comes to marketing concepts, the 5P’s of marketing are oldies but goodies. Let’s revisit the famous concept coined back in the 1950s in an exploration of how it…

Today’s marketing can seem like everybody is trying to get noticed and get their sales no matter what. In a climate of annoying and pushy messages that inspire people to…

How come your favorite vintage store or coffee shop always manages to find new and creative outlets to increase profitability, while healthcare businesses get stuck in the seriousness and officiality…

Despite having dedicated marketing teams, many large medical institutions still stay true to traditional branding and advertising. From the perspective of today’s healthcare marketers, this approach is questionable—it leads to…