Healthcare organizations are facing a paradox they don’t know how to solve: patients want providers who understand their personal needs and take time with them, while simultaneously expecting the frictionless convenience of ordering…

The fundamentals of healthcare marketing haven’t changed: patients need to discover you, trust you, and choose you. What’s changing is where those discovery moments happen. For years, Google Search has…

The rules have changed for healthcare marketing leaders. What used to be measured in impressions and engagement rates is now being measured in appointment bookings and revenue generated. 71% of…

If you’re a healthcare leader, you’ve probably heard the pitch: value-based care is the future. CMS (Centers for Medicare & Medicaid Services) wants all Medicare beneficiaries in value-based arrangements by…

Healthcare finance teams spend countless hours analyzing service line profitability. They track supply costs for radiology. Measure nursing hours per patient day in med-surg. Scrutinize lab test volumes and emergency…

Amazon Web Services experienced a major outage last Monday, taking down everything from social media platforms to banking apps and airline reservation systems. For most people, it was an inconvenience….

Healthcare organizations are finally starting to see some relief after years of margin pressure. Hospitals reached a median operating margin of 4.9% in 2024, a significant improvement from 2023. Yet…

Marketing teams in healthcare have always wrestled with the challenge of reaching the right patients at the right time. Budgets are tight. Expectations for growth and measurable ROI run high….

Why Your Most Profitable Service Lines Are Probably Undermarketed Healthcare marketing budgets tend to follow a simple logic: promote what’s busy. The highest-volume service lines get the biggest marketing investments….

Marketing leaders at academic medical centers often face a recurring frustration: their most credentialed physicians are also the least likely to engage with marketing efforts. That reluctance carries real costs….

Most healthcare marketing teams are drowning in data, but most of it tells them very little about what actually drives patient decisions. Patient acquisition reports, campaign performance dashboards, and market…