Healthcare marketing teams face a peculiar challenge. They can tell you exactly how much they spent to acquire each new patient, which campaigns performed best, and how many appointments were…

A cardiology practice and a local restaurant both need customers. Both want online reviews, social media presence, and effective digital marketing. So why shouldn’t they use the same tools?  This…

Healthcare organizations spend millions on recruiting top physicians and upgrading facilities, yet many are losing patients before they ever walk through the door. The culprit isn’t poor medical care or…

Complete this assessment to evaluate your healthcare organization’s growth readiness and discover actionable insights to optimize your patient acquisition and retention strategies. Instructions Answer each question honestly based on your…

Walk into any healthcare marketing meeting and you’ll probably hear the same conversation happening across the country. Someone pulls up a competitor’s website, and the room collectively sighs. “They’re saying…

Health systems across the country are changing how they approach growth. The traditional model of expanding through acute care facilities is giving way to a new reality where ambulatory care…

Picture this: your healthcare organization is like a bucket with a slow leak. You’re constantly pouring in new patients through marketing campaigns, referral programs, and community outreach efforts, but at…

The healthcare landscape has been drastically transformed by telehealth adoption, and the numbers tell a compelling story. The global telehealth market has experienced explosive growth, with projections showing the market…

Healthcare leaders often operate under a simple assumption: more patients equals more revenue, which should translate to more profit. It’s a logical marketing strategy that drives countless campaigns, expansion efforts,…

The healthcare marketing landscape is evolving at breakneck speed, and staying ahead of the curve requires continuous learning and fresh perspectives. Fortunately, a wealth of knowledge is available right at…

Healthcare is facing a feedback crisis, and it’s not what you might think. Patients aren’t unwilling to share their thoughts about their care experiences—quite the opposite, actually. According to research,…