Engage Patients and Boost End-of-Year Appointments
Do you have any idea how many of your patients have missed their annual exams this year and have expiring benefits? What about the ones who needed follow-up care, but…
How to Schedule More Patients? Use Healthcare Marketing Tools
My baby girl loves eating sugar. I know—it’s unhealthy and I completely understand if there’s a shocked expression on your…
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What to Know About Brand Registration and Text Messaging
Text messages keep medical practices and their patients connected. Whether it’s sending reminders for upcoming appointments, requesting provider reviews, or sending a link to fill out a patient survey, SMS messaging helps…
7 Reasons You’re Not Acquiring New Patients
Acquiring new patients is more competitive than it used to be. Gone are the days when you could rely on your current patients to spread the word or trust that…
4 Simple Steps to Build a 5-Star Reputation
In 2020, upwards of 90% of patients used online reviews to evaluate physicians and find new healthcare providers. If you don’t have a stellar reputation and people can’t find you online, how…
More Patients than Ever, Is Your Practice Ready?
Almost 18 months ago, nearly every scheduled elective health procedure was canceled as a result of the global lockdown. Perhaps you were one of the thousands of practices scheduled to…
5 Biggest Medical Marketing Myths to Bust
Don’t fall for these medical marketing myths that could keep you from effectively building your practice. Healthcare marketing has a tendency to lag behind traditional business marketing, and much of…
Click and Call Tracking Basics
If you haven’t turned on your call tracker, you are missing out on knowing the effectiveness of your marketing campaigns. Data rules. In today’s connected environment, if you’re not already…
5 Easy Ways to Improve Patient Satisfaction
How happy are your patients? Do you know how to gauge patient satisfaction? This morning, I bought a new phone case and a brush for my dog on Amazon. Before…
List Insurance Plans Right in Your Google Business Profile
Health care providers: Did you know you can use a new Google Business Profile feature to easily show the insurance plans you accept? In your GBP listing, you can now…
Get High-Value Patients with HIPAA-Compliant Targeted Ads
Adjust your patient mix and fine-tune your marketing spend by identifying and targeting high-value patients to boost your revenue. Targeting high-value patients with effective advertising requires a delicate balance of…
Brand Advertising for Medical Practices
Part of managing your reputation includes securing a top position in search results with brand advertising. You own your brand but Google controls search results. When someone goes online to…
