Local Marketing for Healthcare One of the many factors you must consider when developing your healthcare organization’s marketing strategy is how well you expose target customers to your services. As…

HIPAA-Compliant Call Tracking: The Missing Piece of Your Healthcare Marketing Plan Most Fall Friday nights, when I click the profile photo of my teenage daughter on my phone, location services…

The Difference Between Brand Reputation and Online Presence As online channels continue to take up more space and influence, medical practices have to catch up and build a strong online…

Brand Reputation and the fear of Negative Patient Reviews People look at online reviews before spending money on goods or services, and their behavior with healthcare is no different. Reviews…

Proven Medical Practice Marketing Strategies  An important but often difficult part of managing a private medical practice is acquiring new patients. With so much of the world being online, patients…

Healthcare Advertising or Healthcare Brand Reputation, Start where!? Healthcare practices need to reach more prospective patients to drive growth in today’s increasingly competitive landscape. You may be wondering, what are…

Online Reputation Management and Recruitment Are Directly Related In today’s virtual landscape, managing your online reputation is a critical component of operating and growing your organization. It builds trust with…

Orthopedic Marketing Strategy Impact from Market Consolidation  Acquisitions in the orthopedic market had been increasing steadily since 2017 until the pandemic caused a significant decrease since 2020. While uncertainty, financial…

Balance your Patient Mix for Your Federally Qualified Health Center Federally Qualified Health Centers represent an American ideal: affordable and accessible healthcare for everyone. They provide preventative and primary medical care,…

Measuring Healthcare Marketing Success with HIPAA-Compliant Tracking The cost to retain existing patients will always be less expensive than the cost to acquire new patients. Even with the best retention…

Overcoming Big Marketing Challenges as an Orthopedic Practice The key to running an orthopedic practice is a healthy stream of patients who need your services. That comes as a surprise…