As the end of another year quickly approaches, we’re often compelled to reflect back on accomplishments and take inventory of shortcomings. Personally and professionally, we look to the year ahead…

Using videos and social media in healthcare marketing will help you attract and retain patients that will grow your practice.

Even when it isn’t November—the month for expressing gratitude—I know my dental practice appreciates me. They are happy to see me when I arrive. The office staff is friendly and…

Last week Google announced that they are changing the name of their business listings platform from Google My Business to Google Business Profile. What does that mean for healthcare professionals? …

Do you have any idea how many of your patients have missed their annual exams this year and have expiring benefits? What about the ones who needed follow-up care, but…

Text messages keep medical practices and their patients connected. Whether it’s sending reminders for upcoming appointments, requesting provider reviews, or sending a link to fill out a patient survey, SMS messaging helps…

Acquiring new patients is more competitive than it used to be. Gone are the days when you could rely on your current patients to spread the word or trust that…

In 2020, upwards of 90% of patients used online reviews to evaluate physicians and find new healthcare providers. If you don’t have a stellar reputation and people can’t find you online, how…

Almost 18 months ago, nearly every scheduled elective health procedure was canceled as a result of the global lockdown. Perhaps you were one of the thousands of practices scheduled to…

Don’t fall for these medical marketing myths that could keep you from effectively building your practice. Healthcare marketing has a tendency to lag behind traditional business marketing, and much of…

If you haven’t turned on your call tracker, you are missing out on knowing the effectiveness of your marketing campaigns.  Data rules. In today’s connected environment, if you’re not already…