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Top Practices Adopt AI In Healthcare Marketing

See our article in today’s AAOE newsletter (7 May 2019) to learn about developing trends in intelligent, user-friendly marketing software. “How Tomorrow’s Top Practices Will use Artificial Intelligence for Practice … Read more


Today’s Marketing Basics for Practice Growth

See our article in today’s AAOE newsletter (30 April 2019) to understand how affordable, easy-to-use software can help you market your practice to today’s internet-savvy consumers. “Today’s Standards for Practice … Read more

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Google Is THE Review Platform for Medical Practices

Google is the main review platform for medical practices: Patient Engagement Hit recently came out with an article about the centrality of provider reviews to revenue increases for hospital groups … Read more

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GBP Questions and Answers

Recently Google introduced a Questions and Answers feature to all Google Business Profiles. While the feature is still being refined and perfected, it has huge implications for medical practices. In … Read more


Use Smart Google Posts to Attract New Medical Patients

Creating a regular Google Post schedule is an important part of any medical practice marketing strategy.  Follow our helpful guidelines to create winning posts to promote your practice and attract … Read more


Practices Should Include Google Posts in Their Marketing

Google Posts are an important part of automated practice marketing.  Google continually adds new features and adapts its search engine to better meet real-life consumer preferences. When your medical practice … Read more

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How to Deal with Upset Patients Online

If you struggle with how to deal with upset patients online, you’re not alone. This post provides 7 tips to help you validate the patient’s experience while minimizing the negative … Read more

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Why Medical Marketers Must Adapt to Local Search

As part of our series on Local Search, we explore consumers’ increasing expectation for immediacy. People want “right here, right now.” Medical practices can adapt to remain competitive. To understand … Read more

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Reputation Critical in Marketing Your Practice Online

A recent study completed by BrightLocal reveals that local business’s online presence has never been more critical to their potential clients’ perceptions, which means marketing your practice online is more … Read more

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How do patients find doctors or surgeons online?

Start here to rise to the top of internet listings for doctors, surgeons, and medical practices.  Remember the printed yellow pages? Remember “AAero Ventilation” and “AA-Able Accounting”? These businesses learned … Read more

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Social Media Power May Not Be What You Think

Most orthopedic practices know that they need to do something on social media in order to attract new patients and maintain a good presence online, but most don’t know where … Read more

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