Understanding how well marketing campaigns and tactics drive people to become patients is one of the biggest ways our platform can add value to our customers and we’ve made some updates with this release to improve our ability to show that value. We’ve added the ability for customers to include campaign tracking on external links, such as those used for online scheduling. By doing this, we’re enabling the tracking of additional types of touches other…

The latest release of our platform introduces transformative features that significantly enhance the value delivered to healthcare organizations seeking to optimize their marketing strategies. A key highlight is the implementation of advanced Conversion Tracking capabilities. By providing a comprehensive view of marketing campaign performance, users can now assess the effectiveness of their tactics with a focus on estimated revenue and Return on Ad Spend (ROAS). This enables informed decision-making at various levels, from account-wide estimates…

Our application is designed to empower customers in reaching potential patients, and Predictive Patient Targeting stands as a cornerstone in achieving this goal. To ensure our predictive models are robust and aligned with the latest consumer data, we perform quarterly updates. This release marks one such update to keep our models as current as possible. By staying ahead with regular updates, our customers can effectively engage with individuals who are most likely in need of…

In this release, we've incorporated Attribution Modeling into reports using call tracking, allowing customers to analyze touchpoints and marketing channels' conversion contributions. Three attribution models—Last-Touch, First-Touch, and Linear—provide diverse perspectives for evaluating efficiency and guiding marketing budget allocation. Last-Touch Attribution attributes conversions to the last action that took place before an appointment, emphasizing customer conversion methods. First-Touch Attribution, on the other hand, credits the first action, highlighting brand discovery. Linear Attribution evenly distributes conversions across…

In this release, our primary focus is on efficient account monitoring, improved patient targeting, and streamlined integrations. These enhancements aim to deliver comprehensive insights, streamline processes, and empower customer-facing teams for optimal user experiences. Predictive Patient Targeting: Adding 107 new predictive models, including specialties like Medicare Advantage, Mental Health, OBGYN, Urology, ENT, and General Foot/Ankle, brings our total models to 315. This expansion broadens application usability for a wider customer base. Optimizing the Predictive Map…

Call Tracking has undergone significant enhancements to provide customers with deeper insights into their call performance. Additional filters on the Call Report enable more detailed analysis based on channels, sources, and campaigns, which allows SocialClimb customers to further refine their marketing efforts. Predictive Patient Targeting introduces versatility with the addition of 6x9 postcards and a template option for custom design. Helper templates guide users during image uploads, ensuring adherence to size requirements. These updates provide…

This release focuses on Predictive Audiences and Postcards and their ability to amplify healthcare organizations' patient outreach. We’ve introduced a subscription system with credits that can be used for each of these predictive marketing touches. Call tracking numbers are also now generated for each postcard campaign, which elevates the precision and performance measurement tracking SocialClimb customers have access to. Enabling customers to take actions within our application helps us ensure that we’re getting all the…

The SocialClimb application now features a detailed walkthrough of the postcard creation process, making it easy and intuitive for users to bring their campaign ideas to life and get the right messaging in front of the right people. The update also streamlines postcard campaign management, providing a comprehensive overview of campaigns and their progress so that customers can determine campaign effectiveness and know how to adjust their future marketing efforts accordingly. In an effort to…

SocialClimb now offers the capability to send postcards to predictive patient audiences, providing a powerful tool for customers to connect with their ideal patients in a more direct way. Users are guided through the essential steps of the campaign creation process, making it easy to quickly get their campaigns up and running. SocialClimb also handles the printing, mailing, and tracking of postcard campaigns so that customers can consolidate their direct mail campaigns into a single…

Recent updates to our digital ad tool streamline the implementation process, enhancing user experience and ensuring a smooth journey with ad campaign creation. We’ve also simplified the steps for connecting Google Business Profiles and verifying websites, providing an easier setup experience. These updates mean that users can take more of these actions from within the SocialClimb application instead of having to navigate to other sites. The application's management features have been refined, addressing profile verification…