Why Healthcare Brand Consolidation Is A Costly Mistake Over the last ten years, private equity firms have wholeheartedly embraced the healthcare industry. With private equity firms continually adding rural hospitals,…

Healthcare advertising and marketing have evolved to be able to employ traditional online marketing tactics in recent years. Historically, healthcare marketing has not been able to keep up with traditional…

Healthcare digital marketing has evolved—is your practice keeping up?  Healthcare marketing is known for lagging behind traditional marketing in order to keep patient information safe. Sensitive PHI cannot be treated…

The benefits of being a family practice physician are plentiful, as long as you can continue to attract new patients. You have the privilege of offering comprehensive healthcare for your…

One of the side effects of the COVID-19 pandemic is the increase of employees reporting job dissatisfaction. The stress of working in an unstable and shifting environment, along with employers…

The plastic surgery market is booming. Thanks to the influence of Zoom Meetings during the pandemic and beyond, facial plastic surgery procedures saw a 40% increase in 2021. After so…

Marketing your healthcare business online can be an imposing project, from putting together a marketing plan, to understanding how to maneuver through the ever-changing marketing channels, to keeping your patient…

According to Benjamin Franklin, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”  While this may be true about one’s personal…

To market effectively, you need to measure the success of your healthcare marketing. You may have been told that collecting healthcare marketing data is not really possible thanks to HIPAA…

One of the biggest reasons independent medical practices choose to be acquired by larger health systems is to alleviate the burden of marketing to grow the business. Understandably so. After…