As part of our series on Local Search, we explore consumers’ increasing expectation for immediacy. People want “right here, right now.” Medical practices can adapt to remain competitive. To understand…

A recent study completed by BrightLocal reveals that local business’s online presence has never been more critical to their potential clients’ perceptions, which means marketing your practice online is more…

Start here to rise to the top of internet listings for doctors, surgeons, and medical practices.  Remember the printed yellow pages? Remember “AAero Ventilation” and “AA-Able Accounting”? These businesses learned…

Most orthopedic practices know that they need to do something on social media in order to attract new patients and maintain a good presence online, but most don’t know where…

Use our expert checklist to handle negative patient reviews with confidence, while boosting your market presence.   Online patient reviews help you improve your reputation, boost your online ranking, and…

Our work with thousands of medical practices gives us insight into the best and worst ways practices do things. We typically share lists of best practices, but today we are…

We are excited to announce that our partnership with the Academic Orthopaedic Consortium (AOC) continues to grow. Our team will be attending the AOC’s annual meeting and participating in several…

Many customers have noticed that on August 18th Facebook transitioned all review functionality on business pages to recommendations. We have seen Facebook A/B testing the recommendations features since January of…

Like everything else, medical care is becoming consumer driven. Patients have even more opportunity to choose the providers and facilities that provide care. Patients find providers in the same way…

On April 12th Google announced a change to their review policy. Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers. It is no longer acceptable to…

In a 2013 poll, 72 percent of Internet users said they “looked online for health information of one kind or another within the past year.” When users look online, are…