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Practices Should Include Google Posts in Their Marketing

Google Posts are an important part of automated practice marketing.  Google continually adds new features and adapts its search engine to better meet real-life consumer preferences. When your medical practice…

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How to Deal with Upset Patients Online

If you struggle with how to deal with upset patients online, you’re not alone. This post provides 7 tips to help you validate the patient’s experience while minimizing the negative…

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Why Medical Marketers Must Adapt to Local Search

As part of our series on Local Search, we explore consumers’ increasing expectation for immediacy. People want “right here, right now.” Medical practices can adapt to remain competitive. To understand…

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Reputation Critical in Marketing Your Practice Online

A recent study completed by BrightLocal reveals that local business’s online presence has never been more critical to their potential clients’ perceptions, which means marketing your practice online is more…

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How do patients find doctors or surgeons online?

Start here to rise to the top of internet listings for doctors, surgeons, and medical practices.  Remember the printed yellow pages? Remember “AAero Ventilation” and “AA-Able Accounting”? These businesses learned…

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Social Media Power May Not Be What You Think

Most orthopedic practices know that they need to do something on social media in order to attract new patients and maintain a good presence online, but most don’t know where…

5 star reviews

9 Keys for Reputation Success Online

Use our expert checklist to handle negative patient reviews with confidence, while boosting your market presence.   Online patient reviews help you improve your reputation, boost your online ranking, and…

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4 Ways Not to Ask Patients for Feedback

Our work with thousands of medical practices gives us insight into the best and worst ways practices do things. We typically share lists of best practices, but today we are…

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Academic Orthopaedic Consortium Partnership

We are excited to announce that our partnership with the Academic Orthopaedic Consortium (AOC) continues to grow. Our team will be attending the AOC’s annual meeting and participating in several…

doctor at a practice

Facebook Recommendations—What Are They?

Many customers have noticed that on August 18th Facebook transitioned all review functionality on business pages to recommendations. We have seen Facebook A/B testing the recommendations features since January of…

5 star reviews

Physician Reputation and Revenue Growth

Like everything else, medical care is becoming consumer driven. Patients have even more opportunity to choose the providers and facilities that provide care. Patients find providers in the same way…

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